The Air Max Moisture Absorber Ambiance has been awarded with a Design Accountability Award 2014! Next to the cases of Remia, Rijksmuseum in Amsterdam, Johnny Walker and Adventure Foods, we were one of the five nominees for this new design award in The Netherlands. Yesterday at the Marketing & Design Conference the jury praised our distinctive and innovative design for its significant contribution to an increase in turnover at Bison. The Rijksmuseum and Remia cases were the other two selected winners.

Design is crucial in our economy. It increases the competitiveness of products and services. The Design Accountability Awards underline this clear link between design and business. Accountability is in our DNA, therefor we are happy with this new award and the recognition by the jury.

In close cooperation with Bison and the manufacturer we developed this award-winning product in a short period of time. From the first ideas to market introduction in September 2012 it took us only one year. For Bison the Air Max Ambiance resulted into a significant increase in turnover and created possibilities in new markets and distribution channels.