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The perfect bottle for flair bartenders

The perfect bottle for flair bartenders

Packaging design for Bols liqueurs

Bartenders and cocktail lovers all over the world agree: most brands can’t compete with the superior flavor, aroma and variety of Bols liqueurs. We gave this global brand the bottle it deserves.

Entertainment
Juggling pins

Entertainment

Juggling pins

The world of cocktails is all about a wide variety of flavors, colors, ingredients and the entertainment of making them. Flair tending is not an easy job. In clubs buzzing with customers lined up at the bar they have to make cocktails quickly, skillfully and in an entertaining way. Therefore the new Bols bottles have been designed specifically for this situation.

The overall shape of the bottle is similar to juggling pins for obvious reasons. The neck of the bottle has a ribbed texture to offer excellent grip. The labels on the bottles identifying the various flavors have a fluorescent coating in order to make them better visible in the dark environment of clubs and bars. Bols has taken flair tending to the next level with the new bottle design.

Entertainment

Entertainment

The world of cocktails is all about a wide variety of flavors, colors, ingredients and the entertainment of making them. Flair tending is not an easy job. In clubs buzzing with customers lined up at the bar they have to make cocktails quickly, skillfully and in an entertaining way. Therefore the new Bols bottles have been designed specifically for this situation.

Juggling pins

Juggling pins

The overall shape of the bottle is similar to juggling pins for obvious reasons. The neck of the bottle has a ribbed texture to offer excellent grip. The labels on the bottles identifying the various flavors have a fluorescent coating in order to make them better visible in the dark environment of clubs and bars. Bols has taken flair tending to the next level with the new bottle design.

Since the worldwide introduction of the new bottles we have been able to grow annually
Jacco van Vliet, Commercial Director Bols
Design effectiveness

Design effectiveness

The Bols liqueurs are available in 30 different tastes. Every liqueur has its own distinctive color, in line with the latest cocktail trends. The bottles are shipped to over 100 countries worldwide.

 

Since the introduction of the new bottle design Bols managed to increase turnover with 5% every year. With an annual turnover of 70 million, the bottles are now responsible for 70% of the total Bols turnover.