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Portable hard disks designed for Freecom

Portable hard disks designed for Freecom
Red Dot Design Award

A new reality next to your Macbook

For the different ranges of Freecom external hard drives we developed flat, sleek and attractive designs. The Verbatim and Freecom branded drives are sold worldwide.

The project
It is all about the details

The project

It is all about the details

Two distinct ranges of external hard drives were developed, each with the opportunity to be branded differently. The first one is sold through the existing Freecom web shop, the Apple stores, etc. The second one, branded Verbatim is successfully sold through the Verbatim retail channels.

With objects like these external hard drives it all boils down to detailing. Finding the right proportions, engineering with minimal wall thickness and getting the shut lines just right. The quality is in the details!

The project

The project

Two distinct ranges of external hard drives were developed, each with the opportunity to be branded differently. The first one is sold through the existing Freecom web shop, the Apple stores, etc. The second one, branded Verbatim is successfully sold through the Verbatim retail channels.

It is all about the details

It is all about the details

With objects like these external hard drives it all boils down to detailing. Finding the right proportions, engineering with minimal wall thickness and getting the shut lines just right. The quality is in the details!

Team

Discover more about this case? Contact Ronald

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