We are proud that Andrew Gibbs, founder and Editor in Chief of The Dieline, awarded our packaging design for 3D-printing producer Ultimaker with his Editor’s Choice Award 2016. Out of 1200 submissions worldwide, he handpicked our design concept for this prestigious packaging award. Again a great recognition of the power of Dutch Design.
The Ultimaker 2 Go is small in size, but big in 3D printing abilities and reliability. It is currently one of the most powerful little printers around. With a compact design, it’s great for makers on the go. We created a packaging concept that let the machine fully live up to its name.
The core of the solution is an elegant grey EPP box. The high-quality foam shells and the brown cardboard box protect the printer during transport from factory to user. After unboxing the shells double as a lightweight, shock resistant carrying case, held together by durable nylon straps for lifting and carrying. Once at its destination the printer is ready to use in no time: the strap should be unlaced, the upper part of the packaging lifted and you are immediately face-to-face with this mighty mini printer. The case can hold the printer without the need to remove the filament spool separately. So take it out, plug and play. It even has a separate, built-in compartment for other 3D print necessities like tape, glue and basic replacement
But there’s more: little holes in the packaging allow users to clip on their own 3D-printed parts. They can simply be clicked in the little holes at the corners of the case. These add-ons can be functional, such as wheels, handles, and cup holders or just for mere fun, making the case personal. This strikes beautifully with client’s open source business model. On Ultimaker’s on-line community YouMagine, 3D enthusiasts already share and create new ideas to improve the packaging design – proving that through collaboration and sharing all of us can make all things better.
TheDieline.com is a leading blog on packaging design. Since 2010 the yearly packaging design competition The Dieline Awards is part of a five-day design congress hosted by The Dieline. The highly renowned jury rewards the most creative, marketable, and innovative designs with a Dieline Award. Now in its 7th year, The Dieline Award had 1200 submissions across 12 categories. Next to the awards for the winners in each category, there are four special awards, amongst which the Editor’s Choice Award for a design handpicked by the Editor in Chief. We are proud that our packaging concept received the prestigious award, which designers Abke and Marcel received at the award show on May 19 in Atlanta.
Dutch news channel RTL Z came by our studio to make a short news item (in Dutch).
