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What’s going on

What’s going on

The latest news and products from FLEX.

16 Jul 2020

Third ‘Mijn Melk’ brand launched on the market

The third ‘Mijn Melk’ brand we designed launched on the market in July! Mijn Melk by Boer Kees (farmer Kees), straight from his dairy farm Erve Holtwick to the local supermarkets. It meets the consumer demand for a pure, honest, and genuinely fresh dairy product at a shop nearby. Our team enthusiastically collaborated with Lely and Danny Klein again, from defining the proposition to executing the unique ‘Boer Kees’ identity and final label designs.

Mijn Melk is a platform for farmers with a heart for cows, people, and our environment. After a successful start at dairy-farm the Dobbelhoeve, family Oostdam followed, and this week the full-fat milk and semi-skimmed milk of dairy farm Holtwick hit the supermarket. All three firmly believe that their cows flourish best following their own rhythm at all times. Their identity differs depending on the vegetation in the area, their breed of cow, and the farmer.

In all cases, milking is left to the robots in the stables that recognize the animals. A mini dairy factory on the farm, the Lely Orbiter, processes the milk. Here it’s pasteurized, bottled, and labeled and, when ready, brought directly to a local supermarket. Straight on, without the intervention of a large dairy factory. Mijn Melk has a unique taste depending on the farm, cow’s DNA, season, and food. A Pure, honest, and super fresh dairy product. Our packaging tells its story.

We look forward to seeing more families added to the Mijn Melk portfolio!


Ask Robin about the Mijn Melk case



07 Sep 2020

Hosting interactive ‘crowdstorm’ sessions at Packaging Innovations 2020

01 Sep 2020

Guest lecture at Amsterdam University | designing sustainable packaging

05 Aug 2020

Sharing our COVID-19 FLEX/mask pattern

22 Jul 2020


16 Jul 2020

Third ‘Mijn Melk’ brand launched on the market