bg
lijn
lijn
menu close
What’s going on

What’s going on

The latest news and products from FLEX.

23 Sep 2019

Dunlop® Snugboot | user-centered design

Dutch Dunlop® Protective Footwear, the leading global manufacturer of protective footwear, introduces the Dunlop® Snugboot, the first working boot with superior comfort and safety for (semi) professional users. This unique boot is a result of our intensive collaboration and a user-centered approach, blending our smart, creative solutions with technical innovation.

Market leader Dunlop’s continuous innovation and their drive to make the best working boot suitable for different industries with their specific needs keeps them ahead of the competition. Our teams enjoyed working together, creating the ultimate working boot, which offers extraordinary comfort. Thanks to the valuable input of the end-users, we were able to develop the Dunlop® Snugboot, which is not just another boot:

The design team created the unique Snugfit – a tighter fit around the foot, improving walking comfort. A flex-zone ensures that going in and out of your boot is still easy. No more clumping, and no more boots lost in sticky mud!

PUROTEX ®, the specially developed 4-layer textile laminate, creates a breathable and waterproof upper. Dunlop developed an innovative mold technique to secure a watertight adhesion of the textile upper with the injected polyurethane layer.

Thanks to Stability fix the user is sliding easily in and out of the Snugboot. This smart integrated feature also keeps the heel firmly in position during walking and has unparalleled torsion control.

Integrate protective inserts make the boots certified according to all major global safety standards.

We enjoyed being part of this project, creating the ultimate working boots from the very beginning to a marketable product. Our team joined in from the initial idea and concept development, 3D-CAD, and prototyping to branding & communication. Together with the Dunlop team, we managed to realize something unique! The boots are rewarded with renowned international design awards: a Red Dot Design Award 2019 Product Design and an iF Award 2019.

Willemijn_website

Ask Willemijn for smart creative design solutions

share:

news

07 Oct 2019

Two GIO awards for our designs


23 Sep 2019

Dunlop® Snugboot | user-centered design


17 Sep 2019

Guest lecture at Amsterdam University | designing sustainable packaging


02 Sep 2019

What’s innovative from a consumers’ perspective?


20 Aug 2019

Big Green Egg Cast Iron Satay Grill – creating user benefits and branding