bg
lijn
lijn
menu close
What’s going on

What’s going on

The latest news and products from FLEX.

12 Oct 2018

3 GIO awards for our designs

We’re proud that the jury rewarded three of our designs with a GIO 2018 (Dutch equivalent for Excellent Industrial Design). We enjoyed the collaboration with our clients on each of these projects, facing quite different challenges. Admire all GIO 2018 award-winning designs at the Dutch Design Week (DDW) from October 20th – 28th in Eindhoven!

For Unilever supported start-up LESS, we developed a smart dosing system for liquid laundry detergents. 90% of all consumers overdose detergents, thinking it gets their laundry cleaner and better smelling. The opposite is true. They are not only wasting money but also harms their washing machine and our environment. We developed an easy operating system with a clean and friendly design. Just place the bottle with a unique valve upside down in the dispensing unit and push 1,2 or 3 times depending on the amount of washing and how dirty it is. LESS is an ‘online only’ concept, which cannot be found on the shelves at retailers.

Lely builds machines and automated systems for dairy farming. We collaborate for already more than 20 years and enthusiastically designed also the latest version of their milking robot, the Lely Astronaut A5, a new milestone in automatic milking. The A5 focusses on an even better cow comfort and user-friendliness for the farmer. For its design, we chose for a flowing shape and a gentle look-and-feel according to the ‘Lely Red Rule design guidelines.’ It brings a professional atmosphere and tranquillity in the stables.

For Harvest House, one of the largest growers associations specializing in salads, we designed a tomato dispenser. As an innovator, they closely monitor new fresh concepts trends at retailers and develop their products and solutions accordingly. With the new dispenser, consumers can tap the exact right quantity of tomatoes, a big portion or just a few. In the transparent container the tomatoes roll down via the cascade, which prevents them from damaging when they are on top of one another. The rubber conveyor belt with a diagonal pattern of studs enables consumers to dispense very accurately. For Harvest house a better continuity in tomato sales.

We’re ready to join the official awards ceremony at Cube design museum in Kerkrade The Netherlands on November 7th, 2018. On that evening the jury also officially announces the winners of a Special Award of Excellence in the different categories.  From November 8th the GIO winners will be exhibited at Cube.

Any questions on PR related matters? Ask Cynthia

share:

news

23 Dec 2021


14 Oct 2021

LOOKING FOR A SENIOR ENGINEER


12 Oct 2021

TWO GIO AWARDS FOR OUR DESIGNS


06 Jul 2021

Lely Sphere | Nominee Dutch Design Award 2021


17 Jun 2021

Looking for a senior project manager