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What’s going on

What’s going on

The latest news and products from FLEX.

14 Apr 2017

ADCN Award for Ultimaker 2 Go Packaging Design

Ultimake 2 go packaging with different add-ons

Our team proudly received a ‘Silver Lamp’ at the official ADCN Award ceremony at Royal Theater Carré in Amsterdam. Each year the platform Advertising Design Creativity Netherlands (ADCN) awards creativity and craft in advertising and design with a Bronze, Silver or Golden Lamp. These Lamps are a symbol of the highest creative achievement in the Netherlands.

The jury awarded our packaging design for Ultimaker’s 2 Go 3D-printer in the category Packaging Design.

The design isn’t only a great transport solution, but it also challenges the creative maker community to develop accessories to upgrade their Ultimaker 2 Go packaging. Makers can turn the packaging into a transport trolley or a backpack, or they can add a coffee cup holder, handy while waiting for your next 3D-print to be finished. The 3D enthusiasts share their add-ons in the online community.

Congratulations to our client Ultimaker and the project team Abke, Marcel and Iris for a great job!


Contact Abke for our innovative packaging solutions

19 Sep 2017

Kick-start for First Breath

Recently the team started a Kickstarter campaign for their indoor air quality monitor First Breath. They aim to reach their € 50.000,- goal that is needed to produce and market their product. We translated their initial ideas into friendly, practical, yet sophisticated design. The monitor and its connecting app inform parents about the indoor air quality, enabling them to create a healthy environment for their loved ones at any time. First Breath was nominated for a Kind + Jugend Innovation Award 2017.

The babies’ lungs are susceptible to air pollution. A healthy indoor air environment is essential to their growth and development. First Breath is an indoor air quality monitor that scans the air and displays what the baby is breathing. Sometimes parents are not even aware of the harm they’re causing with cleaning products, cooking or poor ventilation. First Breath instantly shows the type of pollution, alarming the parents to take necessary action. The matching app educates the parents about pollution and coaches them to improve conditions in the baby’s room.

Our challenge was to create contemporary design for a high-tech product, that shouldn’t look technical at all and fit seamlessly in any baby room. We choose an iconic house-shape design that refers to ‘indoors.’ The monitor’s lighting ring quickly shows when a pollutant reaches its threshold level by changing colors.  The wooden base ensures a warm, friendly appearance.  We also designed the user interface of the First Breath app, which connects the monitor with the baby’s parents. In close collaboration with our client, we worked from prototype to prototype (made by FLEX/prototyping) to optimize the product. The team proudly presents the result at the Kind + Jugend fair 2017 in Cologne, Germany from September 20th – 23rd 2017, where it has been nominated for an innovation award.

Kickstarter is a funding platform for creative projects. It helps creators find the resources and support they need to bring their ideas to life. Over 10 million people from all over the world already backed a Kickstarter project.


Contact Mark if you’d like to know more about our design solutions for high-tech products

14 Sep 2017

Design Game tool for developing sanitation solutions

From September 26th – 28th one of our creative directors Ronald Lewerissa will join the User Centered Design conference in Seattle, organized by the Bill & Melinda Gates Foundation. A wide variety of stakeholders in sanitation from all over the world gather to develop innovative sanitation solutions for people in need.

Ronald will apply his skills in User Centered Design (UCD) to invent sanitation solutions for the Base of Pyramid (BoP). One of the UCD tools that will get specific attention will be our Design Game. In two brief sessions, participants will get a better understanding of how the Design Game works as an insight research tool. They will experience its quality to ‘sense’ what people aren’t saying, generating valuable information.

Our expert in the field of sanitation was closely involved in designing a smart sanitation solution for Unesco-IHE. The emergency Sanitation Operating System (eSOS) toilet we developed is a connected solution for sanitation in emergency response situations under extremely harsh conditions. It provides basic hygiene to those needing it the most and at the same time collects essential data and translates them into relevant management tools.

The Bill & Melinda Gates Foundation is one of the world’s largest private foundations. They are dedicated improving the quality of life for individuals around the world and describe themselves as “impatient optimists working to reduce inequity.”

Soon we will post an update on the outcome of the event.


Ask Ronald for more information

05 Sep 2017

Creative Director Mark Assies gives guest lecture at Amsterdam University

Mark gives guest lecture at Amsterdam University

Design & Innovation (part of the Engineering program) at the Amsterdam University of Applied Sciences introduces the new course: Packaging Design. Our Creative Director Mark shares his valuable expertise with the design students at their very first packaging design college on September 5th.

‘Packaging Design is so much more than just creating a nice package.’ Packaging remains a powerful tool and cost-effective way to tell a brand’s story. Smart structural packaging design helps brands grow. Our designers continually monitor trends in consumer behavior, taste, and packaging and collaborate with our clients to develop packaging that stands out. With a few relevant case stories, Mark covers important packaging themes such as brand language, visibility, online sales, cost reduction and sustainability.


Check with Mark for our smart packaging solutions

21 Aug 2017

Senior Designer Abke speaker at Summerclass BNO

On August 25th students, graduates and young designers are welcome to join the Summerclass All About Packaging #3, organized by BNO (the Association of Dutch Designers). This year’s focus will be sustainability in packaging. One of our Senior Designers and project manager Abke Geels will inspire the young audience with ‘Holy cow, I used to be an English milk bottle,’ sharing the ins and outs of a sustainable packaging we developed for laundry brand Seepje.

Young entrepreneurs Jasper and Marvin, founders of Seepje, asked us to create a sustainable packaging solution for their range of detergents that stands out on the shelf. We came up with the iconic shape of soap, of course, a wink to clean. This typical shape ensures a secure grip for the user and reduces material use compared to regular detergent handles. The shape, pastel colors and the soft touch all refer to softness. As you can read on the bottom of the bottle, they are made out of recycled plastic milk bottles. Generous Minds created the labels that consist of waste products of sugar cane production. Sustainable use of materials! To help users recycle, even more, we choose for labels that are easily detachable, enabling consumers to separate materials. Seepje is collaborating with farmers in Nepal, who take care of harvesting and processing the ingredients in a socially responsible way.

It’s the third-year in a row that BNO is organizing Summerclass All About Packaging. Senior designers and experts hope to inspire the young audience by their best practices in packaging design and information. Enthusiasts will gather at the BNO office in Amsterdam on August 25th, 2017. Learn from the best and book your ticket now.

04 Aug 2017

Designing Red Bull’s ‘Petrol Store of the Future’

It’s safe to predict the automotive industry will change dramatically in the coming years as electric cars take over the market. This will have major implications for all the stakeholders in the industry. What will happen to the pertrol stations for instance, as people will mainly charge their car at home and at work? Red Bull – who’s been closely cooperating with the petrol sector for years – decided to gather a team of experts to find answers to this question.

Together with TNS, Instinct Laboratory, Wyne Strategy and Red Bull’s Out of Home team, we developed a toolkit for petrol station entrepreneurs to help them drive traffic to their location, after the main reason to visit – fuelling – has ceased to exist.

In this toolkit, the petrol station owners find concepts on the cross section of retail design, experience design and service design. Concepts that build on the specific characteristics of locations, as every location is unique when it comes to its surroundings, demographic profile, nearby retail, traffic situation and governmental plans.

These concepts were developed in the co-creation workshops we organized. In these sessions, we combined location characteristics with the extensive trend research done by TNS and Instinct Laboratory to come up with a large number of ideas. We thought about new categories that can be added to existing shops, but also about complete new destinations that offer people relevant reasons to visit a specific location.

The result: 15 modular concepts that re-invent stations’ value. Inspiring module examples: Module Runner’s Block – that facilitates running straight after work, DropOn/DropOff – a concierge service for all your small errands, Power Meeting – a room for super-efficient meetings, Dug out – to gather with your team mates before a game.

Red Bull aims to implement the first Future Station concepts still this year.


An article about this project was published in ‘Petrol’, a magazine for the petrol industry. You can download the article here.

04 Jul 2017

Our house extension concept ‘Matchbox’ wins

Together with the experts from De Mar, KAW, and Reimarkt, we faced housing corporation Stadlanders challenge ‘The Housing Transition Hackathon’ and won the first prize! The jury praised our ‘Matchbox’ house extension concept for its smart solutions. They especially appreciated the circular approach, enabling the re-use of the box. The high residual value makes it an affordable extension.

Stadlander, a Dutch housing corporation based in Brabant, organized this challenge to tackle two major social issues: reduce energy consumption to zero in combination with an increase in living standard. Their Brief: design an affordable and flexible extension on ground floor level that doesn’t interfere with the renovation solutions for less than €9.999,-.

Our experienced team, with expertise in design, architecture and building technology, faced the challenge. We developed a simple box that’s made of smart materials and solutions that can be connected to average houses easily and disassembled at a later stage. The residents can transform the extra available space as they wish; one room or a bedroom in combination with a bathroom or kitchen on ground floor level. In close collaboration, we carefully chose materials and worked on connections and other details.

Matchbox is another example of a successful concept when joining forces with experts from different fields. ‘Connecting the dots between people, technology, and business.’


Check with Ronald for more information about this exciting concept.

19 Jun 2017

UNA Grill enthusiastically received on Kickstarter

UNA Grill, the unique tabletop grill we created for our client UNA Grill B.V. is on Kickstarter and received ultimately well. This on-line crowdfunding community featured the project as a ‘Project We Love’ and already in the first two hours reached its fundraising goal. Due to its smart yet simple design, UNA Grill can be used anytime, anywhere. Check on Kickstarter and get your own!

UNA Grill revolutionizes outdoor grilling and creates an exciting social experience. This portable charcoal tabletop grill with a fresh and elegant design is made to enjoy outdoor dining year-round. Its compact design can be the center of your meal anytime, anywhere; a summer meal with friends on a garden terrace, an intimate barbecue for two on a city balcony or a picnic at the park. We created plain design full of smart solutions.

The cover comes in five fresh colors. It ensures an easy, compact storage and doubles as a secure foot for the grill, just by clicking it underneath. The leather handle makes it quite easy to carry along. The grill even has two heights above the charcoal, and when reversed it has a dedicated setup for skewers. After grilling UNA is easy to clean in a dishwasher and ready for a new adventure. It is a must-have to enjoy outdoor living!

Kickstarter is a global community, build around creatives and creative projects. It helps creators find the resources and support they need to bring their ideas to live. Over 10 million people from all over the world already backed a Kickstarter project.


Contact John if you’d like to know more about this case or our guidance for start-ups

13 Jun 2017

Enjoying a great FLEX team event


Last Friday, June 9th, we enjoyed our yearly team activity and faced educative and sportive challenges, which led to hilarious situations, lots of fun and great team building. We ended our day at one of the Rotterdam’s hotspots, a rooftop on ‘the Markhal,’ watching the most beautiful sunset.

We started in the morning, with four different teams building our own Arduino-powered line follower robots. Holding some key ingredients, we found out that it’s quite a challenge to write a program that sends your robot precisely in the right direction. Of course, for us, the robot’s design was just as important! Before lunch, we had our final.

In the afternoon many of us practiced archery for the first time. After the instructor had taught us the basics with real bows and arrows, all hell broke loose when four teams fought each other in an arrow battle with soft top arrows. Great fun and good team spirit!

We ended our day on a rooftop at one of Rotterdam’s hotspots, enjoying a great view over the city and Italian specialties.

08 Jun 2017

Helping consumers navigate the Philips LED portfolio

Philips New Led packaging wide

For Philips Lighting we created new packaging for their LED lamp portfolio. We focused on bringing down the cost-price while at the same time reducing the time consumers need to navigate the shelf.

Over the years the market for LED lighting transformed from a premium into a highly competitive market, where margins are constantly under pressure. Philips Lighting asked us to develop a new packaging range for their LED lamps that would help them realize a considerable cost-price reduction. Our thinking led to a solution that uses fewer components than their current packs and decreases the amount of material used.

For consumers, navigating the lamp category in stores can be a true nightmare. Finding the right replacement bulb takes time and can be quite annoying. Research shows that people look first for the right lamp shape, next, they look for the right fitting and wattage. Our new packaging design shows all three at a glance. We integrated the new Philips corporate identity on the front panel, which optimizes the navigation and ensures a recognizable and consistent brand identity for Philips’ LED lamps series in store. Consumer tests showed that they need only half the time to pick the right product compared to the previous packaging solution.


Contact Marcel for information on our packaging design work for Philips

01 Jun 2017

Introducing two new engineers

Jort en Tom

Recently two new engineers joined our team. Both with quite a different background, Jord Stijsiger and Tom Sweep enjoy creating the technical concept for new products. At our studio they found a challenging environment, closely cooperating with our product designers from the very first ideas to final design for our international clients.

Jord studied Product Design in Rotterdam and did his master study in Antwerp, Belgium. He gained a lot of experience working as a mechanical engineer but missed the creative and ergonomic aspects of design. The development process from wild ideas into a realistic design fascinates him. Jord: “It feels great being part of the enthusiastic, passionate, and creative team at FLEX.”  When not at our studio, he loves photography and scouring unique vintage items on flea markets with his girlfriend.

Tom fancies timeless design, that shows a perfect balance in shape and functionality and closely follows developments in sustainable design. He has quite some experience in product development and production techniques. He loves the engineering part of designing, combining technology and creativity, with a focus on functionality, choice of materials, assembling and producing products. ‘It’s a great privilege to be part of a team with that much experience and enthusiasm’ according to Tom. His next biggest passion: riding the waves!

It’s great to have you at our studio guys, good luck!


Would you like to join our team? Check our job page


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