It’s an exciting day for us, around this time we’ll reveal Augmented Blueware for the press. It’s presented at MASTERLY – The Dutch in Milano – during the largest design event of the world Salone del Mobile in Milan, Italy from 17 – 22 April 2018.

Just imagine, your exclusive tableware with precisely the same decoration as your own unique Delft Blue vase. Royal Delft, FLEX/design, and TWNKLS|Augmented Reality make it happen, thanks to their close collaboration and clever combination of expertise.

Within the beautiful ambiance of Palazzo Francesco Turati in Milan, we’ll take you on a journey that will amaze you. It brings Royal Delftware’s heritage from 1653 into the 21st century. An innovative, state-of-art process takes off the specific decoration of a unique, hand-painted Delft Blue vase and transfers it to tableware with the same unique design. The owner of an ‘Augmented Blueware’ piece can create a very exclusive family tableware or an excellent wedding gift.

Every hand painted Royal Delft vase is a unique piece of Delft Blue craftsmanship. It’s a fusion of Royal Delft DNA and the signature of the master painter. Every new piece is different, but always undeniably Royal Delft. Uniqueness is central in ‘Augmented Blueware’. Thanks to modern technology the craftmanship of master painters takes centre stage. ‘Augmented Blueware’ also offers Dutch designers a contemporary, blank canvas. Frank Tjepkema had the honour to design the first Dutch Design vase. ‘Tjep’ was inspired by the decorations from traditional Delft Blue vases and gave these a new 3D dimension. The result is extraordinary and, as always, undeniably Royal Delft.

Be one of the first to experience something unique at the Dutch Pavilion. We look forward meeting you in Milan!