Dutch supplier of innovative maritime solutions, Royal IHC, launched the first Beagle dredger with our design language that exudes the innovative and reliable character of the brand. A great collaboration, which shows the value of design.
Royal IHC is an international supplier of innovative and efficient equipment, vessels, and services for the offshore, dredging and wet mining markets. Nowadays they are suffering from Chinese and Korean plagiarism of their dredgers in the international waters. These Eastern shipyards build exact replicas, even subsidized by their governments, which nonetheless lack in technical performance.
Impressed by the work we did for Lely Industries, IHC asked for our help.
We secured IHC’s authenticity as highly efficient, innovative and reliable dredger, by creating a design that is eligible for design protection. We developed the ‘IHC-Swoosh,” a red s-curved steel shape starting from the aerial part, to the wheelhouse/bridge, than to the bow at the front and all the way back again. Recognizable design, even far on the horizon, which will immediately be associated a ‘real IHC,’ a dredger of high technical performance.
The final red ‘IHC-Swoosh’ design is a result of our multi-disciplinary approach. We brought together people from various disciplines within IHC to optimize our initial design. Together with IHC’s team, we succeeded in creating a design solution, that’s appreciated by everyone involved and helps to secure a strong brand image for IHC around the globe.