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Connecting the dots between Africa and Europe

Connecting the dots between Africa and Europe

A story of passion and pride

Tavie products tell a story of passion and pride. A story of thousands of Touareg women in pursuit of a better life for themselves and the communities they belong to. Tavie gives them this opportunity.

Tavie
Collection

Tavie

Collection

Tavie is French for ‘your life’ and refers directly to the mission of the project: to give perspective to almost 3.000 Touareg women in the north of Niger.

In the Tavie project we worked for Tahoua Import (IFAT-member) and with the local organization S.A.A. (Service Artisanal Agadez). The S.A.A. manages the production of palm leaf products in the north of Niger with the objective to contribute substantially to the people’s economic independence and to increase their standard of living.

Tavie offers a unique collection of decorative and functional products. We have designed these products to make it evident where they come from, that they are all unique and hand crafted to the highest quality.

A purchase of a Tavie product helps create a better economic situation for the Touareg Tribes of Northern Niger. Each product has a unique number. On the Tavie website you can learn more about the village where your product has been made. Even though you are thousands of miles away these products connect you to the Touareg people, their traditions, their values and their way of living.

Tavie

Tavie

Tavie is French for ‘your life’ and refers directly to the mission of the project: to give perspective to almost 3.000 Touareg women in the north of Niger.

In the Tavie project we worked for Tahoua Import (IFAT-member) and with the local organization S.A.A. (Service Artisanal Agadez). The S.A.A. manages the production of palm leaf products in the north of Niger with the objective to contribute substantially to the people’s economic independence and to increase their standard of living.

Collection

Collection

Tavie offers a unique collection of decorative and functional products. We have designed these products to make it evident where they come from, that they are all unique and hand crafted to the highest quality.

A purchase of a Tavie product helps create a better economic situation for the Touareg Tribes of Northern Niger. Each product has a unique number. On the Tavie website you can learn more about the village where your product has been made. Even though you are thousands of miles away these products connect you to the Touareg people, their traditions, their values and their way of living.

Development process

In every innovation process cooperation is essential, whether you work with mass production companies or African women making hand crafted products.

Also the Tavie collection of bowls and baskets and the Tavie collection of jewelry have been optimized for production by working closely together with the Touareg people with an open mind and eager to learn from each other. The Tavie brand, packaging and website, all crucial in the success, was developed with support from Millford.

Abke spent several weeks together with the Touareg in Niger making it possible to incorporate a reflection of this fascinating culture in the Tavie products. Both the craft of working with palm leaves using the technique of ‘poinçon’ and the craft of silver welding and decorating have a long and strong tradition in the community of the Touareg. However those crafts were never combined in one product.

Development process

In every innovation process cooperation is essential, whether you work with mass production companies or African women making hand crafted products.

Also the Tavie collection of bowls and baskets and the Tavie collection of jewelry have been optimized for production by working closely together with the Touareg people with an open mind and eager to learn from each other. The Tavie brand, packaging and website, all crucial in the success, was developed with support from Millford.

Abke spent several weeks together with the Touareg in Niger making it possible to incorporate a reflection of this fascinating culture in the Tavie products. Both the craft of working with palm leaves using the technique of ‘poinçon’ and the craft of silver welding and decorating have a long and strong tradition in the community of the Touareg. However those crafts were never combined in one product.

Cultural sustainability

Sustainability in this case is not about the use of the palm leaf as a biodegradable and renewable material resource but is about cultural sustainability.

The Touareg are one of the last remaining tribes still leading a nomadic life. Unfortunately a mix of circumstances leads to the gradual disintegration of this fascinating culture. Nevertheless strength and courage motivate the Touareg to continue fighting for their culture. Tavie helps to reuse this rich and fascinating culture.

The use of the Tifinac script is a good example. Tifinac originated in the period between 9000 and 6000 before Christ. Traditionally it is written on stones and in the sand. UNESCO aims to revitalize Tifinac.  The Tifinac script is a component of the Touareg culture to be proud of. Tifinac is also closely knit with the Tavie products and branding.

This and other efforts excited intense interest among Touareg groups and engendered pride in being able to actively use the rich Touareg culture again.

Cultural sustainability

Sustainability in this case is not about the use of the palm leaf as a biodegradable and renewable material resource but is about cultural sustainability.

The Touareg are one of the last remaining tribes still leading a nomadic life. Unfortunately a mix of circumstances leads to the gradual disintegration of this fascinating culture. Nevertheless strength and courage motivate the Touareg to continue fighting for their culture. Tavie helps to reuse this rich and fascinating culture.

The use of the Tifinac script is a good example. Tifinac originated in the period between 9000 and 6000 before Christ. Traditionally it is written on stones and in the sand. UNESCO aims to revitalize Tifinac.  The Tifinac script is a component of the Touareg culture to be proud of. Tifinac is also closely knit with the Tavie products and branding.

This and other efforts excited intense interest among Touareg groups and engendered pride in being able to actively use the rich Touareg culture again.

Design effectiveness

Publications

The Tavie brand and collection has given back pride and passion to the Touareg for their ancient culture. We have made a modest start with our mission of the project: to give a new perspective to almost 3.000 women. Of course this mission is ambitious and Tavie has not yet reached all its objectives. But people are buying Tavie products on a daily basis and with each purchase we are getting closer to that goal.

The Tavie collection is selected and presented by Tuttobene at the Milan Fair, by DDID at the ETFAM and the Dutch Design Week Exhibition. The project has been widely published in magazines and national newspapers as Algemeen Dagblad, Margriet Wonen, Esta, Casa Energia, P+.

Design effectiveness

The Tavie brand and collection has given back pride and passion to the Touareg for their ancient culture. We have made a modest start with our mission of the project: to give a new perspective to almost 3.000 women. Of course this mission is ambitious and Tavie has not yet reached all its objectives. But people are buying Tavie products on a daily basis and with each purchase we are getting closer to that goal.

Publications

The Tavie collection is selected and presented by Tuttobene at the Milan Fair, by DDID at the ETFAM and the Dutch Design Week Exhibition. The project has been widely published in magazines and national newspapers as Algemeen Dagblad, Margriet Wonen, Esta, Casa Energia, P+.