The NL Packaging Awards jury nominated two of our designs for the final round of this relatively new packaging design competition. They chose our FLEXA Creations Color Testers and the ‘Seepje’ laundry detergents packaging solution in different categories. The jury will announce the award winners at the official award ceremony at Studio 21 in Hilversum on March 16.
Afraid of making the wrong choice, consumers often refrain from painting their walls. The innovative FLEXA Creations Color Testers allow users to try out different paint colors on their home’s walls and help them find a color scheme that best suits their taste and interior. Available in a wide range of shades, each pack contains 30 ml of paint. Unique is the integrated mini paint roller that ensures an easy application and a truly representative result. Despite considerable differences, our team managed to find one solution that suits AkzoNobel’s International markets and E-commerce worldwide.
The colorful design stands out in all different retail spaces and offers the client a future proof multi-channel solution. First introduced in The Netherlands, it resulted in a great impact on sales of ready-mix wall paint and made the jury pick our innovation as a nominee in the category Design Accountability.
Our design solution for Seepje is a finalist in the category Non-Food and quite a different project. For the wonderful young laundry enthusiasts of fair- trade brand Seepje, we created a sustainable packaging design for their new range of liquid laundry detergents. The key ingredient of these detergents is an extract of the peels of the Sapindus mukurossi fruits from Nepal. These peelings contain a natural kind of soap, which is released when exposed to water. We came up with the iconic shape of soap, of course, a wink to clean. It ensures a secure grip for the users and reduces the use of material compared to regular detergent handles. The ‘soap’ shape, pastel colors and soft touch refer to softness. At the bottom of the bottle, you can read that they are made out of recycled plastic milk bottles. The labels consist of waste products of sugar cane production and easily detachable, to help consumers separate waste. Seepje intends to ‘wash the world cleaner and more beautiful.’
It is the second time that this Dutch packaging award competition takes place, awarding packaging solutions in 11 different categories. On Thursday, March 16, the jury will announce the winners in each category during the gala awards dinner at Studio 21 in Hilversum. Let’s keep our fingers crossed!
