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What’s going on

What’s going on

The latest news and products from FLEX.

08 Nov 2018

Double GIO Special Award

Yesterday evening we joined the official GIO (Dutch equivalent for Excellent Industrial Design) awards ceremony at the beautiful Cube design museum in Kerkrade, The Netherlands. All GIO award winners gathered to celebrate and to learn which seven designs are awarded best of category: The Special Awards. We’re proud that two out of three of our GIO award-winning designs are the winner of a Special Award. The tomato dispenser we designed for Harvest House won a Special Award for Ergonomics. The jury rewarded the Lely Astronaut A5 with a Special Award for Excellence for its technical complexity, animal and user-friendliness and excellent industrial design that embodied it.

Lely builds machines and automated systems for dairy farming. We collaborate already for years and enthusiastically designed also the latest version of their milking robot, the Lely Astronaut A5, a new milestone in automatic milking. The A5 focusses on an even better cow comfort and user-friendliness for the farmer. For its design, we chose for a flowing shape and a gentle look-and-feel according to the ‘Lely Red Rule design guidelines.’ It brings a professional atmosphere and tranquillity in the stables.

For Harvest House, one of the largest growers associations specializing in salads, we designed a tomato dispenser. With the new dispenser, consumers can tap the exact right quantity of tomatoes, a big portion or just a few. In the transparent container, the tomatoes roll down via the cascade, which prevents them from damaging when they are on top of one another. The rubber conveyor belt with a diagonal pattern of studs enables consumers to dispense very accurately. For Harvest house a better continuity in tomato sales.

CUBE design museum in Kerkrade exhibits all award-winning designs for the next coming months, from November 8th 2018 to April 14th 2019.


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