We recently introduced our new name FLEX/design, reflecting the broader scope of value we create for our clients.
This prompted us to organize the very first family day at FLEX. On June 18 enthusiastic family members, friends and other relatives gathered at our studio to have a peek behind-the-scenes. They learned a little more about how we create our great designs these days.
Where do we start our design process? How do we connect with our clients and their customers as well as others involved in an innovation process? How do we bring our creative ideas to the market? Why do we make so many prototypes?
We truly loved showing our family and friends around and telling them about our work. They could all get a feel for the creative atmosphere in our studio and meet our colleagues. Plenty of nice drinks and bites completed this unique experience for many. A great day at the office!