This year more than 19.500 consumers participated in the Dutch consumer survey for ‘Best Product of the Year’ and selected their favorites. Our FLEXA Color Testers are one of the winners for 2016 -2017.
For AkzoNobel, we developed an innovative color tester that is the ultimate solution for consumers’ color anxiety. It allows them to try out different paint colors on their home walls and help them find a color scheme and style that best suits their taste and interior. Available in many different shades, each pack contains 30 ml of paint. Unique is the integrated paint roller that ensures easy application and a representative result. Despite considerable differences in markets, retail environments, and logistic requirements, we met AkzoNobel’s primary objective. We found one solution that suits all the retail channels, in the different countries, both online and offline.
Earlier this year our innovative concept also won a renowned ‘Gouden Noot’. Once every two years this design competition’s jury selects three packaging innovations that stand out and rewards them with a Bronzen (bronze), Zilveren (silver) or Gouden (golden) Noot. The competition was named after the unique trophy with a solid golden walnut; that stands for a sustainable, efficient and innovative packaging.
The election ‘Best Product of the Year’ was first held two years ago and already is one of the largest consumer polls in The Netherlands. These surveys are also in Belgium, Germany, Austria, France and Austria. Spain will follow next year.
It’s great to see that both consumers and professionals highly appreciate our innovative concept.