At this moment our founder and Managing Director Jeroen Verbrugge proudly represents The Netherlands at this year’s World Industrial Design Conference (WIDC) in Hangzhou, China.
Together with many other leaders of design from all over the world, they are discussing the future of design and how different countries and cultures could learn from one another and cooperate in this field.
Jeroen will inspire the audience with his lecture about his view on design.
He will appoint the general conditions, like countries’ design histories, cultural differences, and education. He explains his vision on a creative process, which he rather sees as a ‘chaordic’ one instead of a neatly linear process in which one thing follows another. Creativity by its very nature is much more random and less logical. There are lots of great opportunities for the future of design, like Design Thinking, enabling designers to be active in different fields. Let’s also focus on possibilities that smart/connected products and product-service combinations bring us as designers.