Since 2014 entrepreneurs Melvin and Jasper successfully market their Seepje detergents for cleaning your home and laundry. The basis for these detergents are the peels of the Sapindus Mukorossi fruits from Nepal, which contain a natural kind of soap, that is released when exposed to water. They offer cleaning power and softness, without harmful chemicals. We created the sustainable packaging design, which will also be the shell for Seepje’s new challenge: detergents to clean your dishes. To accomplish this mission, they started a crowdfunding campaign at Oneplanetcrowd. Help them reach their goal and make our world a little better.

The laundry enthusiasts started fair-trade brand Seepje by marketing these Nepalese peels. Beginning of this year, they introduced a range of liquid laundry detergents and cleaners. Nepalese farmers pulverize the peels, which are turned into a liquid extract once they arrive in the Netherlands. The Dutch company adds only a few other ingredients for more cleaning power and a delicious scent. We created a sustainable packaging solution that stands out on the shelf and helped them successfully scale up.

We came up with the iconic shape of soap, of course, a wink to clean. This particular form ensures a secure grip for the user and reduces material use compared to regular detergent handles. The design, pastel colors and the soft touch all refer to softness. As you can read on the bottom of the bottle, they’re made out of recycled plastic milk bottles. For the new detergents in Seepje’s portfolio, we decided to use the same soap shape to build brand equity, with only minimal changes to bottles neck, size and detailing.

Seepje is collaborating with farmers in Nepal, who take care of harvesting and processing these peelings in a socially responsible way. In 2016, Seepje products regenerated an income for 60 Nepalese families. Help Seepje to ‘wash our world cleaner and more beautiful’ by investing in their campaign.