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What’s going on

What’s going on

The latest news and products from FLEX.

29 Dec 2017

Introducing Niels Knippenberg

We are very happy to introduce the talented designers and engineers that were added to the FLEX team lately. This is senior engineer Niels Knippenberg.

What can you tell us about your background? After my IPD graduation I had a brief fling in the aeronautic sector, but quickly I went working for Ampelmann. I have been traveling all over the world putting the Ampelmann machines to work on offshore vessels for the last five years, so mainly dealing with operational tasks, client contact, etc. In the past period, I got the itch to go back doing what I love, which is designing and engineering.

Why did you pick this field as a career? Ever since my age was in single digits when I was asked ‘what I wanted to become when I grew up,’ I said “Architect for things!” Later on, I found out that it is called something different, but the idea remained the same. Since I knew this clearly from such a young age I found all career-choice-guidance courses very boring, except for when we could go on internship-for-a-day-trip during high school; I went to Flex! Back then it was still located in the center of Delft.

Why did you choose FLEX? I’ve always found the work of Flex inspiring, and in a right-time-right-place manner, we found each other. I’m really happy and grateful that I found this opportunity.

What can we expect from you? I have a good eye for the details, love elegant and efficient solutions to complex problems, and making other people happy with beautiful stuff in general. Probably most important is having fun with the entire team while doing so.

What do you like to do outside of work? I’m a fan of boardriding sports (snow, wind, wave, kite) and trail running. I love to throw everything in my van and drive to alps or ocean and chase the weather. I rather consume food than prepare it, and single malt Scotch is for celebrating times.

We love to meet talented people to join our team. If you’re interested in a job at FLEX, keep an eye on our job page. You’re always welcome to send us an unsolicited application at jobs@flex.nl.

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10 Sep 2018

Silver Pentaward for A-dam Underwear packaging

We’re proud that the international Pentaward jury awarded our packaging concept for A-dam Underwear with a Silver Pentaward 2018. Our Creative Director Marcel Verkaik and Designer Henriëtte Lauridsen attended the official ceremony at the great Guggenheim Museum in New York on September 6th, 2018.

Our team enjoyed collaborating with the A-dam guys creating this packaging. The five young entrepreneurs of A-dam Underwear strive to make the best men’s underwear ever made: handmade, premium quality, perfect fit and made of organic cotton only. Their former pack wasn’t good enough to support this ambition and realize significant growth. We created the new ‘tongue-in-cheek’ packaging design, which reflects and reinforces A-dam’s brand identity: stylish, modest and responsible outside, but with a brave, naughty and humorous spirit inside. Next, to a key creative conceptual spark, we managed to solve some practical issues on the structural side of the pack. On top of these quality improvements, we realized a considerable cost reduction compared to this packaging’s predecessor.

The Pentawards is recognized as the most prestigious worldwide competition exclusively devoted to packaging design. No less than 55 different categories allow any packaging to compete and be judged against similar creations. The jury selects the winners based on the creative quality and the marketing relevance. Their recently announced partnership with Easyfairs will allow them to expand the reach of the Pentawards.

people-marcel

Ask Marcel if you would like to know more

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31 Aug 2018

‘Mijn Melk’ welcome to the milk revolution

As of September 9th, you can choose your favorite taste of milk simply at your local Albert Heijn supermarket. Buying a bottle of ‘Mijn Melk’, you buy the milk of your favorite the cow family with its specific taste, not from a large dairy factory, but direct from a farmer. Consumers buy a fair, direct and pure dairy product.  Earlier this week Lely, the agricultural innovator, unveiled their latest revolution which makes it all possible: The Lely Orbiter. The Orbiter is an innovative on-farm dairy processing system. We’re proud that we could contribute to this milk revolution in creating the milk bottle’s packaging design and design of the Orbiter housing.  Thanks everyone for a great collaboration!

The Orbiter processes the milk directly from the milking robots to the bottle. It is, in fact, a mini dairy factory on the farm, designed with the latest food safety standards in mind.  The smart system can process the milk of each cow separately with a unique end product in mind.  It contributes in a fair, direct and pure way to a sustainable future for farmers as well as consumers. Biological farmer Guus van Roessel from Udenhout, The Netherlands is the first entrepreneur that installed an Orbiter. They supply milk from their selected cow families Aukje, Kitty, Cootje and Moevchen, all slightly different in taste and characteristics. The bottle’s label proudly mentions their names, immediately recognizable for consumers. We enjoyed creating the structural packaging design and being part of this revolutionary development. Danny Klein, the owner of FiftyEightWest, helped us in creating the graphic design of the bottle’s label.

This innovation is beneficial to the farmer, the cow, the environment and modern consumer. It helps to  bring consumers closer to the farmers.

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Ask Jeroen about this exciting new project

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16 Aug 2018

Red Dot Award for Seepje

We’re proud that the Seepje laundry detergent packaging is again awarded! The Red Dot jury awards Seepje with a Red Dot Award: Communication Design 2018 in category Packaging Design. Each year the international jury judges many submissions from all over the world and rewards the best creative work with this renowned award. We developed the packaging for the wonderful young laundry enthusiasts of fairtrade brand Seepje. On October 26th the entrepreneurs Melvin and Jasper will officially receive the award at the Red Dot Gala at the ‘Konzerthaus’ in Berlin.

Generous Minds helped Seepje’s young entrepreneurs with their business strategy and asked us to develop an iconic bottle that would help Seepje to scale up for retailers like Albert Heijn. We came up with the archetypical shape of a soap block, of course, a wink to clean. Its plain design stands out on the shelves, which are filled with a profusion of shapes and colors. The soap block shape, pastel colors and soft touch all refer to softness.

In line with the packaging’s content: a sustainably produced detergent, we made deliberate choices in our design process. The bottle’s shape ensures a secure grip for users and reduces the use of material compared to regular detergent handles. At the bottom, you can read that they are made out of recycled HDPE plastic. The labels are easily detachable, to help consumers separate waste.

The key ingredient of these detergents is an extract of the peels of the Sapindus Mukurossi fruits from India and Nepal. These ‘super peelings’ contain a natural kind of soap, which is released when exposed to water. Pulverized by the farmers, it’s turned into a liquid extract once it’s in The Netherlands. Seepje is collaborating with the local farmers , who take care of harvesting and processing these peelings in a socially responsible way. Seepje aims to ‘wash the world cleaner and more beautiful.’

In 2017 the Seepje packaging won an NL Packaging Award 2017 and a Silver Pentaward 2017. Furthermore, we recently  learned that we are nominated for a ‘Gouden Noot’ 2018.

people-iris

Contact Iris for more information about innovative packaging solutions

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20 Jul 2018

Seepje packaging nominated for Gouden Noot

The ‘Gouden Noot’ jury nominated our sustainable packaging design for Seepje for the final round of this renowned packaging innovation competition, together with nine other finalists. On October 17th, our team will present our packaging design, made for a circular economy, in front of the jury. On November 22nd, the jury will announce who takes home the bronze, silver or gold award at the official award ceremony at the A’DAM Tower in Amsterdam.

We designed this sustainable packaging for Seepje’s new range of liquid detergents. The key ingredient of these detergents is an extract of the peels of the Sapindus Mukurossi fruits from Nepal. These ‘super peelings’ contain a natural kind of soap, which is released when exposed to water. Pulverized by the farmers, it’s turned into a liquid extract once it’s in The Netherlands. Generous Minds helped Seepje with its strategy and asked us to develop an iconic bottle that would help Seepje to scale up for retailers like Albert Heijn.

We came up with the archetypical shape of a bar of soap, of course, a wink to clean. The shape offers the functionality that is needed but also gives the brand a visual imprint that is powerful. The ‘soap’ shape, pastel colors and soft touch all refer to softness. Other surprising details help this bottle stand out from the crowd: the embossing immediately shows the type of detergent, once the easily detachable sleeve (waste separation) has been taken off. In line with its sustainably produced ingredients, the bottles are made of Dutch recycled HDPE plastic. At the bottom, it says: ‘I’m made from recycled plastic.’

They are now available in more than 1400 stores in Belgium and The Netherlands, while distribution to German retailers is in the pipeline. Based on their laundry detergent success, they launched all-purpose cleaners and recently a dishwashing detergent. The growth in retail outlets selling Seepje brings an increase in sales but also brand recognition. The young entrepreneurs are collaborating with farmers in Nepal, who take care of harvesting and processing these peelings in a socially responsible way. In 2017 Seepje won a NL Packaging Award and a Silver Pentaward.

‘De Gouden Noot’ is a Dutch packaging innovation contest that is organized every two years. Organizer NVC’s (the association of Dutch packaging experts) goal is to stimulate innovation in packaging and packaged products. The award is named after the unique solid golden walnut trophy that represents sustainable, effective and innovative packaging. At its latest edition in 2016, we won a gold award for the mini paint rollers we created for AkzoNobel and our Ultimaker 2 Go packaging was a runner-up. Let’s keep our fingers crossed for this year!

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Enthusiastic about this packaging design? Get in touch with Iris

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12 Jul 2018

Modular cabinet for 3D-printers designed by young students

CLD Students

Iris van der Heide and Marije van Zwet, members of our team, were quite impressed by the secondary school students’ final presentation of our assignment for them: design a modular cabinet for 3D-printers. They both enjoyed guiding these youngsters throughout the design process.    

Amongst others CLD, a secondary school in Delft, offers a program for students with a higher interest in beta technique, Technasium. Already from their first years at school, these boys and girls have an extra subject Research & Design (O&O in Dutch). Through practical assignments commissioned by real companies, they’ll get ready for their future in technique.

To encourage a new generation of designers, we gladly volunteered to be ‘client’ and challenged four students to develop a modular cabinet for 3D-printers. In our brief, we asked them to think about essential features like positioning and storage of filament spools, modularity in case of several printers and how to reduce excessive noise keeping adequate ventilation.

Their design solutions, presented together with a 1:1 model were beyond our expectation. Congratulations to you all, you did a great job!

people-iris

Check with Iris if you would like any further information

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28 Jun 2018

Dutch Design Award 2018 for Augmented Blueware

We’re very proud that the Dutch Design Awards (DDA) jury awarded our ‘Augmented Blueware’ with a Dutch Design Award 2018 in the category Best Client. The jury praised the close collaboration of Royal Delft, TWNKLS|augmented reality and FLEX/design in creating this unique concept; an exclusive tableware collection with precisely the same decoration as a unique, hand-painted Delft Blue vase. At the Dutch Design Awards Night on Thursday, June 28th, the jury announced all Dutch Design Award winners for the press and public. Of course, we were there to celebrate!

Our journey started with Royal Delft’s desire to bring a new tableware collection to market. Moving on an already full dining market, we came up with an extraordinary creative concept: the creation of exclusive tableware that uses the decoration of a one-of-a-kind, hand-painted Delft Blue vase as the base. The crucial next step was finding the TWNKLS team that possessed the technical knowledge to develop an innovative scan method, translating this creative spark and bringing it to reality. Thanks to our close collaboration, a fusion of expertise and lots of effort from all three partners, we succeeded in realizing Augmented Blueware, a unique proposition in the tableware market.

Every hand-painted Royal Delft vase is a unique piece of Delft Blue craftsmanship. It is a fusion of Royal Delft DNA and the signature of the master painter. Every new piece is different, but always undeniably Royal Delft. A state-of-the-art, innovative 3D-scan process enables a specialist to remove the complete surface of a hand painted Delft Blue vase and subsequently unfold like a flat, digital card. With this graphic decor, the Royal Delft designers can produce beautiful transfer reproductions, which are subsequently placed on tableware, as much and as many times as you wish. This exclusive tableware could become extraordinary family tableware, a fantastic wedding gift or a unique presentation at restaurants.

Uniqueness is central in Augmented Blueware. Thanks to modern technology the craftsmanship of master painters takes center stage. Augmented Blueware also offers Dutch designers a contemporary, blank canvas. Frank Tjepkema had the honor to design the first Dutch Design vase. ‘Tjep’ was inspired by the decorations from traditional Delft Blue vases and gave these a new 3D dimension.

At our agency, we’re focussing on ‘Connecting the dots between people, technology and business’ by design. This project is a great example of how we’re using our creativity to connect.

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Marcel can tell you all about this exciting project

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11 May 2018

Pentaward nomination for A-dam Underwear packaging

The international Pentaward jury nominated our packaging concept for A-dam Underwear for a Pentaward 2018 in the category Body – Garments. We’ll have to await the level of the Pentaward (Nomination, Bronze, Silver, Gold, Platinum, or Diamond) we’ll be holding till the official Pentawards ceremony at the Guggenheim Museum in New York on September 6th, 2018.  

Our team enjoyed collaborating with the A-dam guys creating this packaging. The five young entrepreneurs of A-dam Underwear strive to make the best men’s underwear ever made: handmade, premium quality, perfect fit and made of organic cotton only. Their former pack wasn’t good enough to support this ambition and realize significant growth. We created the new ‘tongue-in-cheek’ packaging design, which reflects and reinforces A-dam’s brand identity: stylish, modest and responsible outside, but with a brave, naughty and humorous spirit inside. Next, to a key creative conceptual spark, we managed to solve some practical issues on the structural side of the pack. On top of these quality improvements, we realized a considerable cost reduction compared to this packaging’s predecessor.

The Pentawards is recognized as the most prestigious worldwide competition exclusively devoted to packaging design. No less than 55 different categories allow any packaging to compete and be judged against similar creations. The jury selects the winners based on the creative quality and the marketing relevance. Their recently announced partnership with Easyfairs will allow them to further expand the reach of the Pentawards. Let’s keep our fingers crossed till September!

people-marcel

Check with Marcel for our innovative packaging solutions

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19 Apr 2018

Take your UNA grill and enjoy spring

Finally, spring is in the air! The sun is shining, temperatures are rising; let’s go outside and enjoy together with friends or family. Don’t forget to take your UNA grill for a picknick in the park, to the beach or even on a balcony. Together with Sherif Soubra, we designed this elegant, smart, compact, portable tabletop charcoal grill.

Our challenge was to create a tabletop grill that would fit an urban lifestyle. UNA Grill revolutionizes outdoor grilling and creates an exciting social experience. This portable charcoal tabletop grill with a fresh and elegant design is made to enjoy outdoor dining year-round. Its compact design can be the center of your meal anytime, anywhere; a summer meal with friends on a garden terrace, an intimate barbecue for two on a city balcony or a picknick at the park. We created plain design full of smart solutions.

The cover comes in five fresh colors. It ensures easy, compact storage and doubles as a secure foot for the grill, just by clicking it underneath. The leather handle makes it quite easy to carry along. The grill even has two heights above the charcoal, and when reversed it has a dedicated setup for skewers. After grilling UNA is easy to clean in a dishwasher and ready for a new adventure. It is a must-have to enjoy outdoor living. UNA, let’s grill!

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Ask John all about this case

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16 Apr 2018

‘Augmented Blueware’, innovation of centuries-old craftmanship

It’s an exciting day for us, around this time we’ll reveal Augmented Blueware for the press. It’s presented at MASTERLY – The Dutch in Milano – during the largest design event of the world Salone del Mobile in Milan, Italy from 17 – 22 April 2018.

Just imagine, your exclusive tableware with precisely the same decoration as your own unique Delft Blue vase. Royal Delft, FLEX/design, and TWNKLS|Augmented Reality make it happen, thanks to their close collaboration and clever combination of expertise.

Within the beautiful ambiance of Palazzo Francesco Turati in Milan, we’ll take you on a journey that will amaze you. It brings Royal Delftware’s heritage from 1653 into the 21st century. An innovative, state-of-art process takes off the specific decoration of a unique, hand-painted Delft Blue vase and transfers it to tableware with the same unique design. The owner of an ‘Augmented Blueware’ piece can create a very exclusive family tableware or an excellent wedding gift.

Every hand painted Royal Delft vase is a unique piece of Delft Blue craftsmanship. It’s a fusion of Royal Delft DNA and the signature of the master painter. Every new piece is different, but always undeniably Royal Delft. Uniqueness is central in ‘Augmented Blueware’. Thanks to modern technology the craftmanship of master painters takes centre stage. ‘Augmented Blueware’ also offers Dutch designers a contemporary, blank canvas. Frank Tjepkema had the honour to design the first Dutch Design vase. ‘Tjep’ was inspired by the decorations from traditional Delft Blue vases and gave these a new 3D dimension. The result is extraordinary and, as always, undeniably Royal Delft.

Be one of the first to experience something unique at the Dutch Pavilion. We look forward meeting you in Milan!

 

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For more information, please contact Marcel

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13 Apr 2018

Founding partner Ronald Lewerissa leaves FLEX/design

Ronald-2

After 28 years of developing innovative ideas and smart solutions, creating over 400 products together with our team for a wide variety of clients, our Creative Director and founding partner Ronald Lewerissa leaves our agency. He has been a wonderful inspirator for all of us, our clients and many other designers. Ronald intends to identify new goals and other challenges within the field of design, where we’re lucky keeping his expertise. He leaves our agency in the trusted hands of co-founder Jeroen Verbrugge and our design team.

Last week we had our official goodbye at Plan B in Delft. Lots of former FLEX colleagues joined in and of course his dear mom, his wife Joan and his two sons. It was a special evening with warm speeches full of anecdotes, engaging conversations, lots of presents and lovely Indonesian food.

We’ll all going to miss his personality, expertise, and creativity, but we’re confident that our team is ready for a bright future, developing great new ideas for our clients. Ronald, we wish you all the best!

people-jeroen

For any further questions, please contact Jeroen 

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