The right pair of undies can make your day! That’s why the five young entrepreneurs of A-dam underwear produce handmade, premium quality underwear with perfect fits and made of certified organic cotton only. We love their great sense of humor and enjoyed creating new packaging that’s full of smart solutions and perfectly reflects their brand.

The large window in the white box displays the boxer’s design. The eye-catching red tab invites consumers to slide the carton tray out to check fabric, waistband, and size and close again without damaging it. When taking out your new pair of undies, you’re in for a graphic surprise! Moreover, the small round window at the back reveals the boxers USP’s one by one. The rotating metal hook on top not only helps to create a premium look & feel but has a significant impact on logistic efficiency. On top of it all, we realized a cost-price reduction in comparison to their old packaging solution.

Our designers Abke and Marcel met the A-dam guys at the Packaging Innovations fair in November 2016. Quickly afterward we brainstormed about new packaging concepts that should solve the issues they encountered with the existing one. In close collaboration with their team, we tackled its challenges in transport, stock, and logistics. In just six months we created a new structural packaging design for A-dam Underwear.

A-dam underwear was founded in 2014 and is a boxer brand that does things differently. They use certified organic cotton only. The products are made by hand by people with fair wages and regular working hours. The products are available in more than 100 shops in 6 countries and in their own webshop, which is worth checking out for its design.