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What’s going on

What’s going on

The latest news and products from FLEX.

31 Aug 2018

‘Mijn Melk’ welcome to the milk revolution

As of September 9th, you can choose your favorite taste of milk simply at your local Albert Heijn supermarket. Buying a bottle of ‘Mijn Melk’, you buy the milk of your favorite the cow family with its specific taste, not from a large dairy factory, but direct from a farmer. Consumers buy a fair, direct and pure dairy product.  Earlier this week Lely, the agricultural innovator, unveiled their latest revolution which makes it all possible: The Lely Orbiter. The Orbiter is an innovative on-farm dairy processing system. We’re proud that we could contribute to this milk revolution in creating the milk bottle’s packaging design and design of the Orbiter housing.  Thanks everyone for a great collaboration!

The Orbiter processes the milk directly from the milking robots to the bottle. It is, in fact, a mini dairy factory on the farm, designed with the latest food safety standards in mind.  The smart system can process the milk of each cow separately with a unique end product in mind.  It contributes in a fair, direct and pure way to a sustainable future for farmers as well as consumers. Biological farmer Guus van Roessel from Udenhout, The Netherlands is the first entrepreneur that installed an Orbiter. They supply milk from their selected cow families Aukje, Kitty, Cootje and Moevchen, all slightly different in taste and characteristics. The bottle’s label proudly mentions their names, immediately recognizable for consumers. We enjoyed creating the structural packaging design and being part of this revolutionary development. Danny Klein, the owner of FiftyEightWest, helped us in creating the graphic design of the bottle’s label.

This innovation is beneficial to the farmer, the cow, the environment and modern consumer. It helps to  bring consumers closer to the farmers.

Ask Jeroen about this exciting new project

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