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What’s going on

What’s going on

The latest news and products from FLEX.

12 Jul 2018

Modular cabinet for 3D-printers designed by young students

CLD Students

Iris van der Heide and Marije van Zwet, members of our team, were quite impressed by the secondary school students’ final presentation of our assignment for them: design a modular cabinet for 3D-printers. They both enjoyed guiding these youngsters throughout the design process.    

Amongst others CLD, a secondary school in Delft, offers a program for students with a higher interest in beta technique, Technasium. Already from their first years at school, these boys and girls have an extra subject Research & Design (O&O in Dutch). Through practical assignments commissioned by real companies, they’ll get ready for their future in technique.

To encourage a new generation of designers, we gladly volunteered to be ‘client’ and challenged four students to develop a modular cabinet for 3D-printers. In our brief, we asked them to think about essential features like positioning and storage of filament spools, modularity in case of several printers and how to reduce excessive noise keeping adequate ventilation.

Their design solutions, presented together with a 1:1 model were beyond our expectation. Congratulations to you all, you did a great job!

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Check with Iris if you would like any further information

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20 Jul 2018

Seepje packaging nominated for Gouden Noot

The ‘Gouden Noot’ jury nominated our sustainable packaging design for Seepje for the final round of this renowned packaging innovation competition, consisting of 10 finalists. On October 17th, our team will present our packaging design, made for a circular economy, in front of the jury. On November 22nd, the jury will announce who takes home the bronze, silver or gold award at the official award ceremony at the A’DAM Tower in Amsterdam.

We designed this sustainable packaging for Seepje’s new range of liquid detergents. The key ingredient of these detergents is an extract of the peels of the Sapindus Mukurossi fruits from Nepal. These ‘super peelings’ contain a natural kind of soap, which is released when exposed to water. Pulverized by the farmers, it’s turned into a liquid extract once it’s in The Netherlands. Generous Minds helped Seepje with its strategy and asked us to develop an iconic bottle that would help Seepje to scale up for retailers like Albert Heijn.

We came up with the archetypical shape of a bar of soap, of course, a wink to clean. The shape offers the functionality that is needed but also gives the brand a visual imprint that is powerful. The ‘soap’ shape, pastel colors and soft touch all refer to softness. Surprising details help this bottle stand out from the crowd: the embossing immediately shows the type of detergent, once the easily detachable sleeve (waste separation) has been taken off. In line with its sustainably produced ingredients, the bottles are made of Dutch recycled HDPE plastic. At the bottom, it says: ‘I’m made from recycled plastic.’

They are now available in more than 1400 stores in Belgium and The Netherlands, while distribution to German retailers is in the pipeline. Based on their laundry detergent success, they launched all-purpose cleaners and recently a dishwashing detergent. The growth in retail outlets selling Seepje brings an increase in sales but also brand recognition. The young entrepreneurs are collaborating with farmers in Nepal, who take care of harvesting and processing these peelings in a socially responsible way. In 2017 Seepje won a NL Packaging Award and a Silver Pentaward.

‘De Gouden Noot’ is a Dutch packaging innovation contest that is organized every two years. Organizer NVC’s (the association of Dutch packaging experts) goal is to stimulate innovation in packaging and packaged products. The award is named after the unique solid golden walnut trophy that represents sustainable, effective and innovative packaging. At its latest edition in 2016, we won a gold award for the mini paint rollers we created for AkzoNobel and our Ultimaker 2 Go packaging was a runner-up. Let’s keep our fingers crossed for this year!

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Enthusiastic about this packaging design? Get in touch with Iris

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28 Jun 2018

Dutch Design Award 2018 for Augmented Blueware

We’re very proud that the Dutch Design Awards (DDA) jury awarded our ‘Augmented Blueware’ with a Dutch Design Award 2018 in the category Best Client. The jury praised the close collaboration of Royal Delft, TWNKLS|augmented reality and FLEX/design in creating this unique concept; an exclusive tableware collection with precisely the same decoration as a unique, hand-painted Delft Blue vase. At the Dutch Design Awards Night on Thursday, June 28th, the jury announced all Dutch Design Award winners for the press and public. Of course, we were there to celebrate!

Our journey started with Royal Delft’s desire to bring a new tableware collection to market. Moving on an already full dining market, we came up with an extraordinary creative concept: the creation of exclusive tableware that uses the decoration of a one-of-a-kind, hand-painted Delft Blue vase as the base. The crucial next step was finding the TWNKLS team that possessed the technical knowledge to develop an innovative scan method, translating this creative spark and bringing it to reality. Thanks to our close collaboration, a fusion of expertise and lots of effort from all three partners, we succeeded in realizing Augmented Blueware, a unique proposition in the tableware market.

Every hand-painted Royal Delft vase is a unique piece of Delft Blue craftsmanship. It is a fusion of Royal Delft DNA and the signature of the master painter. Every new piece is different, but always undeniably Royal Delft. A state-of-the-art, innovative 3D-scan process enables a specialist to remove the complete surface of a hand painted Delft Blue vase and subsequently unfold like a flat, digital card. With this graphic decor, the Royal Delft designers can produce beautiful transfer reproductions, which are subsequently placed on tableware, as much and as many times as you wish. This exclusive tableware could become extraordinary family tableware, a fantastic wedding gift or a unique presentation at restaurants.

Uniqueness is central in Augmented Blueware. Thanks to modern technology the craftsmanship of master painters takes center stage. Augmented Blueware also offers Dutch designers a contemporary, blank canvas. Frank Tjepkema had the honor to design the first Dutch Design vase. ‘Tjep’ was inspired by the decorations from traditional Delft Blue vases and gave these a new 3D dimension.

At our agency, we’re focussing on ‘Connecting the dots between people, technology and business’ by design. This project is a great example of how we’re using our creativity to connect.

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Marcel can tell you all about this exciting project

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11 May 2018

Pentaward nomination for A-dam Underwear packaging

The international Pentaward jury nominated our packaging concept for A-dam Underwear for a Pentaward 2018 in the category Body – Garments. We’ll have to await the level of the Pentaward (Nomination, Bronze, Silver, Gold, Platinum, or Diamond) we’ll be holding till the official Pentawards ceremony at the Guggenheim Museum in New York on September 6th, 2018.  

Our team enjoyed collaborating with the A-dam guys creating this packaging. The five young entrepreneurs of A-dam Underwear strive to make the best men’s underwear ever made: handmade, premium quality, perfect fit and made of organic cotton only. Their former pack wasn’t good enough to support this ambition and realize significant growth. We created the new ‘tongue-in-cheek’ packaging design, which reflects and reinforces A-dam’s brand identity: stylish, modest and responsible outside, but with a brave, naughty and humorous spirit inside. Next, to a key creative conceptual spark, we managed to solve some practical issues on the structural side of the pack. On top of these quality improvements, we realized a considerable cost reduction compared to this packaging’s predecessor.

The Pentawards is recognized as the most prestigious worldwide competition exclusively devoted to packaging design. No less than 55 different categories allow any packaging to compete and be judged against similar creations. The jury selects the winners based on the creative quality and the marketing relevance. Their recently announced partnership with Easyfairs will allow them to further expand the reach of the Pentawards. Let’s keep our fingers crossed till September!

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Check with Marcel for our innovative packaging solutions

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19 Apr 2018

Take your UNA grill and enjoy spring

Finally, spring is in the air! The sun is shining, temperatures are rising; let’s go outside and enjoy together with friends or family. Don’t forget to take your UNA grill for a picknick in the park, to the beach or even on a balcony. Together with Sherif Soubra, we designed this elegant, smart, compact, portable tabletop charcoal grill.

Our challenge was to create a tabletop grill that would fit an urban lifestyle. UNA Grill revolutionizes outdoor grilling and creates an exciting social experience. This portable charcoal tabletop grill with a fresh and elegant design is made to enjoy outdoor dining year-round. Its compact design can be the center of your meal anytime, anywhere; a summer meal with friends on a garden terrace, an intimate barbecue for two on a city balcony or a picknick at the park. We created plain design full of smart solutions.

The cover comes in five fresh colors. It ensures easy, compact storage and doubles as a secure foot for the grill, just by clicking it underneath. The leather handle makes it quite easy to carry along. The grill even has two heights above the charcoal, and when reversed it has a dedicated setup for skewers. After grilling UNA is easy to clean in a dishwasher and ready for a new adventure. It is a must-have to enjoy outdoor living. UNA, let’s grill!

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Ask John all about this case

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16 Apr 2018

‘Augmented Blueware’, innovation of centuries-old craftmanship

It’s an exciting day for us, around this time we’ll reveal Augmented Blueware for the press. It’s presented at MASTERLY – The Dutch in Milano – during the largest design event of the world Salone del Mobile in Milan, Italy from 17 – 22 April 2018.

Just imagine, your exclusive tableware with precisely the same decoration as your own unique Delft Blue vase. Royal Delft, FLEX/design, and TWNKLS|Augmented Reality make it happen, thanks to their close collaboration and clever combination of expertise.

Within the beautiful ambiance of Palazzo Francesco Turati in Milan, we’ll take you on a journey that will amaze you. It brings Royal Delftware’s heritage from 1653 into the 21st century. An innovative, state-of-art process takes off the specific decoration of a unique, hand-painted Delft Blue vase and transfers it to tableware with the same unique design. The owner of an ‘Augmented Blueware’ piece can create a very exclusive family tableware or an excellent wedding gift.

Every hand painted Royal Delft vase is a unique piece of Delft Blue craftsmanship. It’s a fusion of Royal Delft DNA and the signature of the master painter. Every new piece is different, but always undeniably Royal Delft. Uniqueness is central in ‘Augmented Blueware’. Thanks to modern technology the craftmanship of master painters takes centre stage. ‘Augmented Blueware’ also offers Dutch designers a contemporary, blank canvas. Frank Tjepkema had the honour to design the first Dutch Design vase. ‘Tjep’ was inspired by the decorations from traditional Delft Blue vases and gave these a new 3D dimension. The result is extraordinary and, as always, undeniably Royal Delft.

Be one of the first to experience something unique at the Dutch Pavilion. We look forward meeting you in Milan!

 

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For more information, please contact Marcel

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13 Apr 2018

Founding partner Ronald Lewerissa leaves FLEX/design

Ronald-2

After 28 years of developing innovative ideas and smart solutions, creating over 400 products together with our team for a wide variety of clients, our Creative Director and founding partner Ronald Lewerissa leaves our agency. He has been a wonderful inspirator for all of us, our clients and many other designers. Ronald intends to identify new goals and other challenges within the field of design, where we’re lucky keeping his expertise. He leaves our agency in the trusted hands of co-founder Jeroen Verbrugge and our design team.

Last week we had our official goodbye at Plan B in Delft. Lots of former FLEX colleagues joined in and of course his dear mom, his wife Joan and his two sons. It was a special evening with warm speeches full of anecdotes, engaging conversations, lots of presents and lovely Indonesian food.

We’ll all going to miss his personality, expertise, and creativity, but we’re confident that our team is ready for a bright future, developing great new ideas for our clients. Ronald, we wish you all the best!

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For any further questions, please contact Jeroen 

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05 Apr 2018

Meet us at Packaging Innovations 2018

Already for the sixth time, we’ll be present at the Packaging Innovations fair. For its 2018 edition, this renowned event in packaging design has moved to a new location, co-located with Empack, from April 10 – 12 at Jaarbeurs in Utrecht. You’ll have a chance to bump into us quite frequently! At our FLEX/design stand or the BNO NEXTpack stand. Get inspired by our Creative Director Marcel Verkaik’s lecture at the Pentawards Conference or check out our award-winning Seepje packaging at the Pentawards Gallery. Our Managing Director Jeroen Verbrugge will attend the Panel Discussion about trends and development in Recycling at the Empack.

Our team would be pleased to welcome you at our stand HK23, located at Packaging Innovations’ Living. We’ll show you our latest packaging design concepts and tell you all about our way of working alongside our clients and turning their goals into products and services that create economic, social, and environmental value. We’ll also be present at the BNO NEXTpack stand (HK19), representing the leading Dutch packaging design agencies.

At The Pentawards Conferences local and international design gurus and award-winning rock stars of the packaging design industry inspire their audience with great lectures. On April 11 at 01:45 p.m. Marcel will present The Big idea: awards and competitions as driver for creativity at Pentawards Conference Theater 1.

On Thursday, April 12 Jeroen will attend the panel discussion about the latest developments in recycling at the Empack. Designers, collectors, recyclers, and packers will talk about the most promising solutions in circular packaging.

Packaging Innovations combines a trade-event with top-level conferences. It brings together over 2.500 brand owners, marketers, purchasers and designers. For this edition Packaging Innovations is co-located with Empack, creating the biggest event in the future of packaging in The Netherlands so far. Be part of it and register for free.

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Contact Cynthia for any further questions

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30 Mar 2018

Royal Delft reveals ‘Augmented Blueware’

Imagine…

Your exclusive tableware collection with precisely the same decoration as your own unique Delft Blue vase.

Together with our partners in this project – Royal Delft and TWNKLS|Augmented Reality – we can make it happen, thanks to our close collaboration and fusion of expertise. ‘Augmented Blueware’ brings Royal Delft heritage from 1653 into the 21st century. An innovative, state-of-art process takes off the specific decoration of a unique, hand-painted Delft Blue vase and transfers it to tableware with the same unique design. The owner of an ‘Augmented Blueware’ piece has the opportunity to create very exclusive and unique family tableware or an excellent wedding gift.

Soon we’ll tell you more about this exciting project!

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Within short Marcel can tell you all about it.

 

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29 Mar 2018

A-dam packaging design nominee for ADCN Award 2018

The ADCN jury nominated our ‘tongue-in-cheek’ packaging design for A-dam Underwear for the final round of this renown competition for creative disciplines in the category Packaging Design. The jury will announce the winners during the Awards Show on April 17 at the National Opera & Ballet in Amsterdam.

The right pair of undies can make your day! That’s why the five young entrepreneurs of A-dam Underwear strive to make the best men’s underwear ever made: handmade, premium quality, perfect fit and made of organic cotton only. Their former pack wasn’t good enough to support this ambition and realize significant growth. We created the new ‘tongue-in-cheek’ packaging design, which reflects and reinforces A-dam’s brand identity: stylish, modest and responsible outside, but with a brave, naughty and humorous spirit inside.

Pulling the red tab seems purely functional, but appears to be mischievous once you remove the boxer from the tray: an unexpected piece of art is unveiled. A-dam invites graphic artists to create surprising artwork, using the boxer’s tray as a canvas. Of course, there should always be a link to the signature red tab.

Next, to this key creative conceptual spark, we managed to solve some practical issues on the structural side of the pack. The large window in the white box offers consumers clear focus on the pattern design. The red tab allows more demanding shoppers to slide out a little drawer to check fabric, waistband, and size: a must have in this category. They can close it again easily without damage, which is crucial to keep it nice and tidy in stores at all times. Moreover, while sliding, a small round window at the back reveals the boxers Unique Selling Points one by one. A clever rotating metal hook outperforms many existing hanging solutions in premium look & feel, without compromising logistic efficiency. On top of all these quality improvements, we realized a considerable cost reduction compared to this packaging’s predecessor.

In total ADCN’s Professional Jury and Members Jury nominated 221 out of 996 entrees for ‘a Lamp’, across 35 categories of which 7 in packaging design. Let’s keep our fingers crossed!

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Check with Marcel for our creative packaging solutions

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16 Mar 2018

Get-together with design students from German Hochschule für Gestaltung

HFG-1

Recently our Managing Director Jeroen Verbrugge had his yearly get-together with design students from the German Hochschule für Gestaltung(HfG). This year’s hot topic was the position of Design to be at it’s very best, creating maximum added-value for our clients, consumers, and society.    

Jeroen enjoyed being ‘Gast Professor’ at the HfG in Offenbach, Germany, from 2004 – 2007. He enthusiastically shared his knowledge with the design students and got inspired by their fresh perspective on design. He kept in touch with his German colleagues ever since.

Almost every year Professor Peter Eckart visits our office with a group of students discussing hot design topics. We recently shared our thoughts amongst others about design thinking, design mindset, co-creation, IoT smart products, sketching and visualization, sustainability, etc. in a dynamic afternoon session.

We prepared an interactive presentation to get it all started and had a lively discussion about Design Thinking and our design philosophy Connecting the Dots. In our creative process we’re always in search for the ‘sweet spot’, covering the domains of user, technology and business at the same time. Design is the linking pin, pursuing an insight and user-driven approach. At the same time, Design Thinking is becoming more and more important, not just for creating products, but also for solutions for social and organizational issues. So why not let Design have its own domain next to the other three, the students wondered? At FLEX we’re convinced that Design will have a major added-value by connecting. A separate domain would lead to isolation, ending up in less effective design solutions. Some students felt more comfortable with more authority for design. The outcome is still open for the next meeting.  We’re ready for it! Sharing insights is essential for continuous development in the field of design.

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Check with Jeroen for more information

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