For Philips Lighting we created new packaging for their LED lamp portfolio. We focused on bringing down the cost-price while at the same time reducing the time consumers need to navigate the shelf.
Over the years the market for LED lighting transformed from a premium into a highly competitive market, where margins are constantly under pressure. Philips Lighting asked us to develop a new packaging range for their LED lamps that would help them realize a considerable cost-price reduction. Our thinking led to a solution that uses fewer components than their current packs and decreases the amount of material used.
For consumers, navigating the lamp category in stores can be a true nightmare. Finding the right replacement bulb takes time and can be quite annoying. Research shows that people look first for the right lamp shape, next, they look for the right fitting and wattage. Our new packaging design shows all three at a glance. We integrated the new Philips corporate identity on the front panel, which optimizes the navigation and ensures a recognizable and consistent brand identity for Philips’ LED lamps series in store. Consumer tests showed that they need only half the time to pick the right product compared to the previous packaging solution.