We’re extremely proud that the jury of the Packaging Innovation Competition De Gouden Noot awarded our packaging concept for the AkzoNobel Color Testers with GOLD. Once every two years the jury selects three packaging innovations that stand out and rewards them with a Bronzen (bronze), Zilveren (silver) or Gouden (golden) Noot. The competition was named after the unique trophy with a solid golden walnut; that stands for a sustainable, efficient and innovative packaging. Our packaging solution for the Ultimaker 2 Go 3D-printer was also one of the ten finalists for this prestigious award.

For AkzoNobel, we developed an innovative color tester that is the ultimate solution for consumers’ color anxiety. It allows them to try out different paint colors on their home walls and help them find a color scheme and style that best suits their taste and interior. Available in many different shades, each pack contains 30 ml of paint. Unique is the integrated paint roller that ensures easy application and a representative result.

Despite considerable differences in markets, retail environments, and logistic requirements, we met AkzoNobel’s primary objective. We found one solution that suits all the retail channels, in the different countries, both online and offline.

The Ultimaker 2 Go printer is one of the most powerful little 3D-printers around. With a compact design, it’s excellent for makers on the go. We designed the packaging concept that let the machine live up to its name. The ‘add-on’ concept makes this packaging unique: it challenges users to clip on their 3D-printed parts. The idea strikes beautifully with Ultimaker’s open source philosophy.

De Gouden Noot is a competition for innovative packaging design. With this award, organizer NVC (Netherlands Packaging Center) stimulates innovation of packaging and packaged products. The NVC will exhibit all finalists at the NVC stand at the Interpack 2017 in Germany.