SUPERFAST is an annual event at the Dutch Design Week (DDW). It’s all about packaging, innovation, and design and organized by VNV (packaging experts) and BNO NEXTpack (brand & packaging design agencies). Specialists in the world of packaging inspire the audience with short, informative presentations. This year’s theme for Superfast #3 is ON/OFF ‘The Hidden Pack’, how do offline and online relate nowadays and what’s the effect on branding and packaging for the future?

Mark – senior designer at our studio – will inspire the audience with a case that relates entirely to this year’s theme: our Ultimaker 2 go packaging concept.

With this packaging – that we created for Ultimaker’s mini 3D-printer for print jobs on the go- an ultimate online and offline blending arose. The secret lies in our packaging concept that beautifully compliments the client’s open source business model.

Listen to Mark’s full story at his DDW’s SUPERFAST lecture at Natlab (Strijp area), Eindhoven on Friday, October 28. From 09:30 – 15:00 hours lots of interesting talks from Mark and other packaging experts will inspire the diverse audience.