We’re proud that the international Pentaward jury awarded the packaging for Seepje with a Silver Pentaward 2017 in the category Other Markets – Household maintenance. The 11th official Pentawards ceremony took place on Saturday 23rd at the prestigious W Hotel in Barcelona, Spain. We developed the new packaging for the wonderful young laundry enthusiasts of fairtrade brand Seepje.
We designed sustainable packaging for Seepje’s new range of liquid laundry detergents. The key ingredient of these detergents is an extract of the peels of the Sapindus Mukurossi fruits from Nepal. These peelings contain a natural kind of soap, which is released when exposed to water. Generous Minds helped Seepje with its strategy and asked us to develop an iconic bottle that would help Seepje to scale up for retailers like Albert Heijn. We came up with the iconic shape of a soap block, of course, a wink to clean. It ensures a secure grip for users and reduces the use of material compared to regular detergent handles. The soap block shape, pastel colors and soft touch refer to softness. At the bottom of the bottle, you can read that they are made out of recycled plastic milk bottles. The labels consist of waste products of sugar cane production and are easily detachable, to help consumers separate waste. Seepje is collaborating with farmers in Nepal, who take care of harvesting and processing these peelings in a socially responsible way. Seepje aims to ‘wash the world cleaner and more beautiful.’ Earlier this year the Seepje packaging won a NL Packaging Award 2017.
The Pentawards is recognized as the most prestigious worldwide competition exclusively devoted to packaging design. For this 11th edition, they received more than 2000 entries from five continents and 54 countries. The jury selected the winners based on the creative quality and the marketing relevance of the works presented.
