We’re extremely proud that the NL Packaging Awards jury awarded no less than two of our packaging concepts with an award. Congratulations to our clients’ teams and our designers and engineers, who closely collaborated to create these distinctive designs! Our Seepje packaging is the winner in the category Non-Food. The FLEXA Creations Color Testers won the award for Design Accountability.
For the wonderful young laundry enthusiasts of fair- trade brand Seepje, we created a sustainable packaging design for their new range of liquid laundry detergents. The key ingredient of these detergents is an extract of the peels of the Sapindus mukurossi fruits from Nepal. These peelings contain a natural kind of soap, which is released when exposed to water. Generous Minds helped Seepje with its strategy and asked us to develop a new iconic bottle that would also help Seepje to scale up for retailers like Albert Heijn. We came up with the iconic shape of soap, of course, a wink to clean. It ensures a secure grip for the users and reduces the use of material compared to regular detergent handles. The ‘soap’ shape, pastel colors and soft touch refer to softness. At the bottom of the bottle, you can read that they are made out of recycled plastic milk bottles. The labels consist of waste products of sugar cane production and easily detachable, to help consumers separate waste. Seepje is collaborating with farmers in Nepal, who take care of harvesting and processing these peelings in a socially responsible way. Seepje intends to ‘wash the world cleaner and more beautiful.’ The Jury: “This concept shows that sustainability can be fun.”
Afraid of making the wrong choice, consumers often refrain from painting their walls. The innovative FLEXA Creations Color Testers allow users to try out different paint colors on their home’s walls and help them find a color scheme that best suits their taste and interior. Available in a wide range of shades, each pack contains 30 ml of paint. Unique is the integrated mini paint roller that ensures an easy application and a truly representative result. Despite considerable differences, our team managed to find one solution that suits AkzoNobel’s International markets and E-commerce worldwide. The colorful design stands out in all different retail spaces and offers the client a future proof multi-channel solution. First introduced in The Netherlands, it resulted in a great impact on sales of ready-mix wall paint and made the jury pick our innovation as the winner in the category Design Accountability.
Our proud team received the awards during the official award ceremony at Studio 21 in Hilversum on March 16. It was the second time that this Dutch packaging award competition took place, awarding packaging solutions in 11 different categories.
