Recently the aai.care team started a Kickstarter campaign for their indoor air quality monitor First Breath. They aim to reach their € 50.000,- goal that is needed to produce and market their product. We translated their initial ideas into friendly, practical, yet sophisticated design. The monitor and its connecting app inform parents about the indoor air quality, enabling them to create a healthy environment for their loved ones at any time. First Breath was nominated for a Kind + Jugend Innovation Award 2017.
The babies’ lungs are susceptible to air pollution. A healthy indoor air environment is essential to their growth and development. First Breath is an indoor air quality monitor that scans the air and displays what the baby is breathing. Sometimes parents are not even aware of the harm they’re causing with cleaning products, cooking or poor ventilation. First Breath instantly shows the type of pollution, alarming the parents to take necessary action. The matching app educates the parents about pollution and coaches them to improve conditions in the baby’s room.
Our challenge was to create contemporary design for a high-tech product, that shouldn’t look technical at all and fit seamlessly in any baby room. We choose an iconic house-shape design that refers to ‘indoors.’ The monitor’s lighting ring quickly shows when a pollutant reaches its threshold level by changing colors. The wooden base ensures a warm, friendly appearance. We also designed the user interface of the First Breath app, which connects the monitor with the baby’s parents. In close collaboration with our client, we worked from prototype to prototype (made by FLEX/prototyping) to optimize the product. The team proudly presents the result at the Kind + Jugend fair 2017 in Cologne, Germany from September 20th – 23rd 2017, where it has been nominated for an innovation award.
Kickstarter is a funding platform for creative projects. It helps creators find the resources and support they need to bring their ideas to life. Over 10 million people from all over the world already backed a Kickstarter project.
