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What’s going on

What’s going on

The latest news and products from FLEX.

24 Oct 2018

Meet us at the Dutch Design Week (DDW)

Don’t miss us when you’re visiting the Dutch Design Week the next couple of days! With almost 400 expositions, seminars and presentations the 17th edition of the DDW again offers lots of innovative ideas and inspiration. Enjoy our innovative designs and listen to our inspirational talks at various locations.

In HAL 4 of the ‘Klok building,’ you can admire three of our GIO (Dutch equivalent for Excellent Industrial Design) winning designs at the GIO award-winners exposition. For Lely, we designed the latest version of their milking robot, the Lely Astronaut A5, a new milestone in automatic milking. For Unilever supported start-up LESS, we developed a smart dosing system for liquid laundry detergents. The Harvest House tomato dispenser at this exposition is also a FLEX design.

On Thursday, October 25th at 13:30 our Managing Director Jeroen Verbrugge joins the panel discussion at the DRIVE Festival. This session will focus on the deliberate choices designers can make to create FMCG for a circular economy. Our packaging for Seepje detergents is one of the cases to be discussed. DRIVE will take over the Natlab in Eindhoven.

At ‘Het Veem’ in Strijp-S is the exhibition for the Dutch Design Awards finalists. Earlier this year the Dutch Design Awards (DDA) jury awarded our ‘Augmented Blueware’ with a Dutch Design Award 2018 in the category Best Client. The jury praised the close collaboration of Royal Delft, TWNKLS|augmented reality and FLEX/design in creating this unique concept; an exclusive tableware collection with precisely the same decoration as a unique, hand-painted Delft Blue vase.

Or, last but not least, join the fifth edition of SUPERFAST on Friday, October 26th, an annual event at the Dutch Design Week (DDW). It’s all about packaging, innovation, and design and organized by VNV (packaging experts) and BNO NEXTpack (brand & packaging design agencies). Specialists in the world of packaging inspire the audience with short, informative presentations. This year’s theme for Superfast is transparency. Sergio Ooijens, Head of International Marketing & Communications at Lely International, will inspire the audience with the ‘Mijn Melk’ case, an innovative concept our designers contributed to. Save the date: October 26th from 09:30 – 14:30 and buy your ticket for this inspiring event.

The Dutch Design Week 2018 is from October 20th – 28th 2018 in Eindhoven, the Netherlands.


Contact Cynthia in case of any questions



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