menu close
What’s going on

What’s going on

The latest news and products from FLEX.

14 Nov 2019

MOYO® | creating stimulating packaging design

Looye Kwekers, passionate growers of high-quality tomatoes, introduce MOYO ®, a new brand specially made for kids. Together with OD Designstudio, we created an outstanding packaging design for the MOYO® snack tomatoes that will stimulate children to eat more vegetables.

Moyo stands for motivation and joy; when you’re motivated and enjoy what you do, you’ll radiate positive energy. The delicately sweet flavor, fine texture, shape, and bright red color of the mini plum tomatoes invite children to eat and share with their friends and family. In our packaging design, it all comes together.

We created cheerful, bright-colored 100% cardboard boxes with twelve different designs, bundled together as three 80 grams packs, a perfect size for on the go. The round openings without any plastic clearly show the tomatoes. The dispenser lid enables kids to take one out or share their sweets with friends and family. Nice twist: by opening and closing the lid, they can give the eyes of MOYO® a different expression. The questions on the inner side of the cap will trigger them to think about the product.

For now, MOYO ® is available at the HIT supermarkets in Germany. Later this year also in Belgium and the Netherlands.Thanks teams from OD and Looye, for a pleasant collaboration! 


Contact Iris for more information about this project



07 Sep 2020

Hosting interactive ‘crowdstorm’ sessions at Packaging Innovations 2020

01 Sep 2020

Guest lecture at Amsterdam University | designing sustainable packaging

05 Aug 2020

Sharing our COVID-19 FLEX/mask pattern

22 Jul 2020


16 Jul 2020

Third ‘Mijn Melk’ brand launched on the market