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What’s going on

What’s going on

The latest news and products from FLEX.

24 Jun 2020

MOYO® packaging awarded with Bronze Lamp

The jury of the Dutch Creativity Awards (former ADCN) awarded our sunny, upbeat MOYO® packaging with a Bronze Lamp in the category Design – Packaging & Product. OD Designstudio took responsibility for the concept, cheerful graphics and branding, we optimized the structural design of the sustainable packaging.

Together with OD Designstudio, we created an outstanding, cheerful packaging design for Looye Kwekers’ MOYO® snack tomatoes for kids. We created upbeat, bright-colored 100% cardboard boxes with twelve different designs, bundled together as three 80 grams packs, a perfect size for on the go. The round openings without any plastic clearly show the tomatoes. The dispenser lid enables kids to take one out or share their sweets with friends and family. Nice twist: by opening and closing the lid, they can give the eyes of MOYO® a different expression. The questions on the inner side of the cap will trigger them to think about the product.

Feedback from the jury: “The game element, the encouragement of individualism and the different emotions made this entry stand out. Playful, lighthearted way to introduce tomatoes to kids. It feels new and has an element of surprise, something innovative, memorable when kids interact with it. The added value of humour, play and reusable packaging makes this entry the winner of a Bronze Lamp. It is well designed and stands out within its category. It fits the brand approach. Stylish and fun together. Creative and witty solution, well executed overall package.”

Congrats to the teams at OD and Looye and thanks for a great collaboration! Let’s celebrate together at the awards show in September!

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