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What’s going on

What’s going on

The latest news and products from FLEX.

06 Apr 2020

New generation baby bottles for Mimic® | Smart product design

For those of you who need some positive news in these harsh times: Start-up Mimic® recently introduced a new, revolutionary baby bottle. Together with the Mimic® team, we developed this innovative, unique concept. Creativity, technical expertise, material knowledge, unbridled enthusiasm and persistence led to a unique and patented collapsible cup, which forms the basis for this extraordinary concept. 

Parents of newborn babies obviously want the best for their children. They are often concerned about their baby’s feeds. Mimic® introduces a new, revolutionary system that primarily aims to support these young parents. The system’s key advantages: anti-colic, perfect dosing, great user-friendliness, and 100% recyclable. For the cup’s fillings, Mimic® cooperates with Hero Baby Nutrasense ®, a trusted brand in baby food.

Super smart cups
The system’s patented, smart cups are the heart of this system. Already for years, baby bottle brands attempted to solve the cramps and reflux issues with bottles for our newborns. When drinking from the mother’s breasts, there is no such risk of inhaled air, causing these problems. The Mimic system is mimicking the drinking technique from the mothers breast. The ultrathin-walled thermoformed polypropylene cups collapse towards the drinking opening creating a neutral inner air pressure during the whole drinking sequence. Thanks to these unique collapsibility properties of the cup, the baby can drink in peace.

Parents are no longer struggling to scoop just the right amount of milk powder out of the container into their baby’s bottle. The cups contain just the right quantity of milk powder with all nutrients needed for optimal growth and development.

We encourage saving the planet for our new generation. The ultra-thin cups are made of 100% recyclable polypropylene. Mimic®’s exclusive online sales shorten the logistic chain from producer to end-user and back.

The Mimic® bottle
The tactile, sympathetic design of the Mimic® bottle facilitates the proper functioning of the smart cup. It is inspired by a woman’s breast, offering the most natural drink experience to the fragile newborns. The system even provides a re-usable cup for breast milk.

Thanks to our close collaboration with the Mimic® team and other experts, we were able to create something extraordinary for young parents and their newborns.


Ask Jeroen for details of this extraordinary project



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