Albert Heijn is Holland’s largest supermarket chain. It offers customers a great selection of fresh juices and smoothies.
We created a packaging concept that takes these juices as close as possible to: ‘freshly squeezed at home’.
The new packaging for the Albert Heijn fresh juices and smoothies has increased turnover more than 20% over the entire category. It also established a platform for a wide variety of flavors, combinations of fruit and vegetables and limited editions for special occasions like Christmas and Easter.
Phase 1: In the first phase concepts are developed. They are visualized with 3D-CAD renders, sketches and lots of models and mock-ups.
Phase 2: In the second phase all technical issues related to production of the glass bottles, high speed filling and logistics are assessed and solved.
Phase 3: In the last phase the exact geometry and specifications of the bottle are defined. A trial run of bottles is tested in production.
People love the fresh Albert Heijn juices and its packaging. They love it so much that the juices got their own fan club at the Dutch social media website Hyves.
Also the Dutch Flavor Research Institute came to the conclusion that the packaging design enhances the fresh sensation and the pleasure of drinking the juices: “It is as if someone has personally pressed the oranges for you and carefully put it in a carafe.”
Elektronicaweg 22
2628 XG, Delft
The Netherlands
