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What’s going on

What’s going on

The latest news and products from FLEX.

31 Oct 2016

Circular Carrier Seat

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In celebration of the 100 year anniversary of Schiphol airport, Vanderlande presented the board of directors of Schiphol the ‘Circular Carrier Seat.’ This takes place at the Airports Going Green conference October 31 – November 2 in Amsterdam.

WeBeatTheMountain and FLEX developed the seats based on the carriers that are used for the baggage handling at the Amsterdam airport. Each carrier is re-shaped to give it the functionality of a comfortable seat.

We combined it with a wooden frame to make it a beautiful and extremely durable object for public spaces. On average each carrier has connected 30.000 passengers with their baggage throughout its life cycle. As of today, the carriers can be enjoyed again for many years to come by thousands of passengers to sit down for a little rest.

Contact Ronald for more information about this upcycling project

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01 Dec 2018

LOCOletter tradition with a twist

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On top of your wish-list: LOCOletter, a traditional gift with a twist for St. Nicholas’ Eve that’s Yummy!

December Fifth is St. Nicholas’ Eve in the Netherlands, a time of gift-giving and family gatherings, exchanging presents and treats, and festive songs dedicated to Saint Nicholas. Traditionally we give each other a chocolate letter, a solid chocolate initial made from dark, milk or white chocolate.

Together with our designers, Iris and Marcel, LOCOletter’s Ronald Lewerissa reinvented the traditional letter with a fun twist, a special gift for your family, friends or colleagues. Opening the packaging you’ll find 30 pieces, combining milk and white chocolate. By flipping them, you easily create all the letters of the alphabet. The initial you’re looking for is never out of stock, and even the X and Q are always available. Have a warm, creative St. Nicholas Eve! Get your LOCOletter online or at the JUMBO supermarkets.

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Contact Marcel for design solutions with a twist

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27 Nov 2018

Designing our future together

Last week we took a day out of our office designing our future together. Management, designers, engineers, people of our office support team and prototype-makers all gathered at De Polderij in Maassluis to think about our future. Based on our strategy’s three cornerstones – Integrated Packaging Design, Smart Connected Products and Design Thinking – we took the time to zoom in on our future.

What will our world look like in 2025? What should be our role in it? And, of course how to get there. Everyone participated actively in the brainstorm sessions, we came up with lots of ideas, made plans for the first steps to take in 2019 and designed our future together – a productive day with a great vibe, delicious lunch and a good finish with bites and beers.

We’re excited about our future with a passionate team!

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Curious about our design solutions for your business? Contact Robin

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21 Nov 2018

Our eSOS smart toilet revealed on World Toilet Day 2018

World Toilet Day 2018 on November 19th was all about necessary action to be taken, to ensure a safe toilet for everyone around the globe by 2030. IHE Delft is working closely together with partners around the world to make this happen.  In close collaboration with IHE, we developed the eSOS (emergency Sanitation Operating System), the first truly smart toilet. IHE proudly revealed our latest prototype on World Toilet Day 2018, which will be tested in Nairobi, Kenya within short.

Today 4.5 billion people live without a safe toilet and 892 million people practice open defecation. In disaster areas and refugee camps sanitation is a real problem. We developed the eSOS (emergency Sanitation Operating System), a connected solution for sanitation in emergency response situations under extremely harsh conditions. It provides basic hygiene to those needing it the most and at the same time collects essential data as indicators for all kinds of health issues.

Of course, there is no sewage in these situations, so sanitation depends on the use of latrines. These latrines depend greatly on emptying and cleaning on a very regular basis. Once tanks are full, they must be emptied and cleaned to maintain an acceptable level of hygiene. Our smart toilet monitors the filling level and optimizes the efficiency of cleaning and emptying. It also predicts the amount of energy, fertilizer, and water that can be regained from waste streams.

At the same time the data collected from the waste streams (urine and fecal waste) can be analyzed. We can learn things that relate to a more effective supply of food and drinking water. It may give insights in a potential threat of diarrhea and possibly the need for medical supplies.

The toilets are easily deployable in disaster areas because of their robust and light-weight specifications. They improve the quality of life of those in need in emergency situations and minimize the threat to the public health of these vulnerable people. The second prototype will be on its way to Kenya within short and will be used to get specific feedback for further optimization.

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Check with Jeroen for our connected solutions

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19 Nov 2018

Jeroen Verbrugge keynote speaker at FUTURE = HUMAN

On Tuesday evening November 20th our Managing Director Jeroen Verbrugge will be a keynote speaker at marketing event FUTURE = HUMAN. This event, organized by MeterOnline, is all about today’s consumer, who is increasingly demanding and expects a personal, human approach. The expert keynote speakers will present inspiring cases, which can help the audience to aim at their consumers with a fresh approach.

Jeroen will present the case of ‘Mijn Melk.’
We’re proud that we could contribute to the milk revolution ‘Mijn Melk,’ which is a great example of personalizing FMCG. It brings consumers closer to our farmers. The product name ‘Mijn Melk’ (Dutch for My Milk) is referring to the cows producing it. Consumers can buy this pure, fair and honest dairy product simply at their local supermarket. ‘Mijn Melk’ does not come from a large dairy factory but directly from a farmer and even a specific cow family. Consumers buy milk from Aukje, Kitty or Cootje – prominently mentioned on the label – with its unique taste and composition. The Lely Orbiter makes it all possible, which is, in fact, an innovative on-farm mini dairy factory.

MeterOnline organizes the event. It’s an association by and for marketeers with the prime target to stimulate the exchange of knowledge by organizing relevant events and meetings. Join the FUTURE = HUMAN on Tuesday evening from 5 pm to 10 pm in Mijdrecht by signing up at the MeterOnline site.

08 Nov 2018

Double GIO Special Award

Yesterday evening we joined the official GIO (Dutch equivalent for Excellent Industrial Design) awards ceremony at the beautiful Cube design museum in Kerkrade, The Netherlands. All GIO award winners gathered to celebrate and to learn which seven designs are awarded best of category: The Special Awards. We’re proud that two out of three of our GIO award-winning designs are the winner of a Special Award. The tomato dispenser we designed for Harvest House won a Special Award for Ergonomics. The jury rewarded the Lely Astronaut A5 with a Special Award for Excellence for its technical complexity, animal and user-friendliness and excellent industrial design that embodied it.

Lely builds machines and automated systems for dairy farming. We collaborate already for years and enthusiastically designed also the latest version of their milking robot, the Lely Astronaut A5, a new milestone in automatic milking. The A5 focusses on an even better cow comfort and user-friendliness for the farmer. For its design, we chose for a flowing shape and a gentle look-and-feel according to the ‘Lely Red Rule design guidelines.’ It brings a professional atmosphere and tranquillity in the stables.

For Harvest House, one of the largest growers associations specializing in salads, we designed a tomato dispenser. With the new dispenser, consumers can tap the exact right quantity of tomatoes, a big portion or just a few. In the transparent container, the tomatoes roll down via the cascade, which prevents them from damaging when they are on top of one another. The rubber conveyor belt with a diagonal pattern of studs enables consumers to dispense very accurately. For Harvest house a better continuity in tomato sales.

CUBE design museum in Kerkrade exhibits all award-winning designs for the next coming months, from November 8th 2018 to April 14th 2019.

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Contact Jeroen for our innovative solutions

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06 Nov 2018

Scouting the Dutch Design Week

End of October we were scouting the Dutch Design Week (DDW) in Eindhoven in two teams on trends, new insights and inspiration to share later with our clients and to integrate into our projects. We enjoyed the vibrant atmosphere at this latest edition, with lots of sustainable solutions for a better future.

Our Managing Director Jeroen Verbrugge’s first and foremost impression was the many outspoken colors and shapes of designs exhibited at this year’s edition. Lots of bright colors in striking products and fabrics.

Our IoT specialist, Christiaan Lammens, was very enthusiastic about new ways to interact with technology: fewer LCD displays and more physical interactions with products, for instance through facial recognition, motion, touch or temperature.

Iris van der Heide, our senior designer, and packaging expert was impressed by the story Ira van Eelen presented at SUPERFAST ‘Transparency’ about Cultured (Clean) Meat as a sustainable solution for our world food problem.  It gave her food for thought

Our visit at DDW brought us lots of inspiration and new insights to integrate into our projects and share with our clients. DDW we’ll meet again next year!

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Contact Christiaan for our connected solutions

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31 Oct 2018

Teaching Design Thinking for successful innovation

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In the past few weeks, Managing Director Jeroen Verbrugge and Creative Director Robin Hoenderdos taught 35 ambitious MBA students about Design Thinking. The elective course Design Thinking, developed for the MBA Program of the Rotterdam School of Management (RSM), Erasmus University, gives the students hands-on experience to use for successful innovation in their organizations.

In their everyday practice, Jeroen and Robin collaborate with a wide variety of companies to develop successful business solutions using a Design Thinking approach: human-centered, integrated, learning by doing.

Together with Dirk Deichmann of RSM, they guided a group of students from entirely different backgrounds (Marketing, Medical, Finance, Engineering, etcetera) through a rich variety of Design Thinking tools and techniques. In seven sessions they got familiar with: What is Design Thinking and when to use it? How to use design research to gather meaningful insights? How to use creativity techniques to generate innovative solutions? The students were treated to a mix of theory and practical exercises and coached on case studies from their own experience. Inspiring days with a great vibe!

Robin: “It was a joy to teach these talented people, all eager to learn new ways to innovate their industries. Some of the exercises were real eye-openers for them. We had stimulating discussions! It’s great to have this opportunity to pass on our experience to a group of future leaders. The case studies, in particular, made us realize once more that Design Thinking as an approach has so much potential – beyond just products – in any industry.”

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Contact Robin if you’d like to know what Design Thinking can do for your organization.

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24 Oct 2018

Meet us at the Dutch Design Week (DDW)

Don’t miss us when you’re visiting the Dutch Design Week the next couple of days! With almost 400 expositions, seminars and presentations the 17th edition of the DDW again offers lots of innovative ideas and inspiration. Enjoy our innovative designs and listen to our inspirational talks at various locations.

In HAL 4 of the ‘Klok building,’ you can admire three of our GIO (Dutch equivalent for Excellent Industrial Design) winning designs at the GIO award-winners exposition. For Lely, we designed the latest version of their milking robot, the Lely Astronaut A5, a new milestone in automatic milking. For Unilever supported start-up LESS, we developed a smart dosing system for liquid laundry detergents. The Harvest House tomato dispenser at this exposition is also a FLEX design.

On Thursday, October 25th at 13:30 our Managing Director Jeroen Verbrugge joins the panel discussion at the DRIVE Festival. This session will focus on the deliberate choices designers can make to create FMCG for a circular economy. Our packaging for Seepje detergents is one of the cases to be discussed. DRIVE will take over the Natlab in Eindhoven.

At ‘Het Veem’ in Strijp-S is the exhibition for the Dutch Design Awards finalists. Earlier this year the Dutch Design Awards (DDA) jury awarded our ‘Augmented Blueware’ with a Dutch Design Award 2018 in the category Best Client. The jury praised the close collaboration of Royal Delft, TWNKLS|augmented reality and FLEX/design in creating this unique concept; an exclusive tableware collection with precisely the same decoration as a unique, hand-painted Delft Blue vase.

Or, last but not least, join the fifth edition of SUPERFAST on Friday, October 26th, an annual event at the Dutch Design Week (DDW). It’s all about packaging, innovation, and design and organized by VNV (packaging experts) and BNO NEXTpack (brand & packaging design agencies). Specialists in the world of packaging inspire the audience with short, informative presentations. This year’s theme for Superfast is transparency. Sergio Ooijens, Head of International Marketing & Communications at Lely International, will inspire the audience with the ‘Mijn Melk’ case, an innovative concept our designers contributed to. Save the date: October 26th from 09:30 – 14:30 and buy your ticket for this inspiring event.

The Dutch Design Week 2018 is from October 20th – 28th 2018 in Eindhoven, the Netherlands.

Cynth 150 150

Contact Cynthia in case of any questions

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16 Oct 2018

Join SUPERFAST #5 and get inspired

Join the fifth edition of SUPERFAST, an annual event at the Dutch Design Week (DDW). It’s all about packaging, innovation, and design and organized by VNV (packaging experts) and BNO NEXTpack (brand & packaging design agencies). Specialists in the world of packaging inspire the audience with short, informative presentations. This year’s theme for Superfast is transparency.

The morning will be filled with 10-minute transparency presentations around a product, service or supply chain. The speakers will lead the audience ‘superfast’ through their expertise, and in between, there are interviews with experts. Keynote speakers from amongst others: Fairtrade Original, Partners in Innovations, Massive Music, Albert Heijn, Slow Fashion, Kweekvlees, Oerlemans Packaging, and Mijn Melk.

We’re proud that we could contribute to the milk revolution ‘Mijn Melk.’ From now on consumers can buy this pure, fair and honest dairy product simply at their local Albert Heijn supermarket. Mijn Melk does not come from a large dairy factory but directly from a farmer and even a specific cow family. Consumers buy milk from Aukje, Kitty or Cootje, with its unique taste and composition. The Lely Orbiter makes it all possible, which is, in fact, an innovative on-farm mini dairy factory..  Sergio Ooijens, Head of International Marketing & Communications at Lely International, will tell you all about it at SUPERFAST #5.

Save the date: October 26th from 09:30 – 14:30 at DDW in Eindhoven, The Netherlands and buy your tickets (please note the presentations are all in Dutch).  We’ll meet you at SUPERFAST!

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12 Oct 2018

3 GIO awards for our designs

We’re proud that the jury rewarded three of our designs with a GIO 2018 (Dutch equivalent for Excellent Industrial Design). We enjoyed the collaboration with our clients on each of these projects, facing quite different challenges. Admire all GIO 2018 award-winning designs at the Dutch Design Week (DDW) from October 20th – 28th in Eindhoven!

For Unilever supported start-up LESS, we developed a smart dosing system for liquid laundry detergents. 90% of all consumers overdose detergents, thinking it gets their laundry cleaner and better smelling. The opposite is true. They are not only wasting money but also harms their washing machine and our environment. We developed an easy operating system with a clean and friendly design. Just place the bottle with a unique valve upside down in the dispensing unit and push 1,2 or 3 times depending on the amount of washing and how dirty it is. LESS is an ‘online only’ concept, which cannot be found on the shelves at retailers.

Lely builds machines and automated systems for dairy farming. We collaborate for already more than 20 years and enthusiastically designed also the latest version of their milking robot, the Lely Astronaut A5, a new milestone in automatic milking. The A5 focusses on an even better cow comfort and user-friendliness for the farmer. For its design, we chose for a flowing shape and a gentle look-and-feel according to the ‘Lely Red Rule design guidelines.’ It brings a professional atmosphere and tranquillity in the stables.

For Harvest House, one of the largest growers associations specializing in salads, we designed a tomato dispenser. As an innovator, they closely monitor new fresh concepts trends at retailers and develop their products and solutions accordingly. With the new dispenser, consumers can tap the exact right quantity of tomatoes, a big portion or just a few. In the transparent container the tomatoes roll down via the cascade, which prevents them from damaging when they are on top of one another. The rubber conveyor belt with a diagonal pattern of studs enables consumers to dispense very accurately. For Harvest house a better continuity in tomato sales.

We’re ready to join the official awards ceremony at Cube design museum in Kerkrade The Netherlands on November 7th, 2018. On that evening the jury also officially announces the winners of a Special Award of Excellence in the different categories.  From November 8th the GIO winners will be exhibited at Cube.

Cynth 150 150

Any questions on PR related matters? Ask Cynthia

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