Design & Innovation (part of the Engineering program) at the Amsterdam University of Applied Sciences introduces the new course: Packaging Design. Our Creative Director Mark shares his valuable expertise with the design students at their very first packaging design college on September 5th.

‘Packaging Design is so much more than just creating a nice package.’ Packaging remains a powerful tool and cost-effective way to tell a brand’s story. Smart structural packaging design helps brands grow. Our designers continually monitor trends in consumer behavior, taste, and packaging and collaborate with our clients to develop packaging that stands out. With a few relevant case stories, Mark covers important packaging themes such as brand language, visibility, online sales, cost reduction and sustainability.