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What’s going on

What’s going on

The latest news and products from FLEX.

04 Apr 2019

Enjoy your Lipton moment

Lipton tea dispenser-2

For Unilever’s Lipton Tea we created a dispenser holding four varieties of their Feel Good Selection. The dispenser radiates their brand story to take care of your spiritual wellbeing and enjoy a moment for yourself in a busy schedule, to energize, refresh, relax or get in balance. The use of Bamboo ensures a warm and natural appearance and is an environmentally friendly material. Together with the hot-branding on each side, it blends in perfectly with the graphic design of the boxes, strengthening Lipton Tea’s brand experience.

Unique feature: we made tea bags’ packaging part of the dispensing unit. Just open the top lit of the packaging, and the box becomes a drawer holding the tea bags. Our design solution is saving the use of material and is quite user-friendly.

“The brand team was very enthusiastic about your design! A fantastic achievement.  A job well done! You have shown to be true packaging design experts” Pablo Groglopo – Sr. Design Project Leader at Unilever

Iris_website

Check with Iris for our integrated packaging design solutions

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12 Jun 2019

New Moisture Absorber for Bolton Adhesives

For Bolton Adhesives – with brands like UHU, Bison and Airmax – we developed a new series of moisture absorbers that target condensation, moisture and stale smells in areas with little or no ventilation. We started this project focused on cost reduction, necessary in its highly competitive market. The final product offers so much more: Lots of new smart functionalities and a huge step forward for consumers, the environment and the brand. The new moisture absorbers in two sizes are now available on the Italian market and soon in other European markets.

Improved user experience for consumers
The upper part’s open structure ensures maximum airflow, leading to an optimized absorption capacity. The safety snaps enable an easy fixation and prevent the upper-part from coming loose, which would lead to a serious mess. Consumers have quick visibility on performance and timing to empty the container through the clear filling indicator in the lowest transparent part. The safety rim inside the blue part prevents water from spilling while moving the absorber. The multifunctional grid makes this moisture absorber suitable for all refill types: tabs, sachets and crystals.

A sustainable choice
Thanks to smart design solutions – using a double-walled construction for this new device – we succeeded in achieving the same strength with a 30% thinner layer of plastic. One of our design team’s challenges was logistic efficiency. We created a shape for this new device that’s far better stackable compared to its predecessor, leading to a considerable improvement in transport efficiency and a resulting reduction in emission.

For the brand
Introducing this new device with definite consumer advantages to communicate will lead to a trade impulse. We helped them realize a cost-efficiency using 30% less plastic, enabling them to offer the device at a fair price in a highly competitive market.

Michel

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06 Jun 2019

Creative Director Marcel Verkaik speaker at NIMA Marketing Day

Our Creative Director Marcel Verkaik will be a speaker at the third edition of NIMA Marketing Day. On Thursday, June 20th marketing professionals gather at DeFabrique in Utrecht to share their expertise in this exciting, rapidly changing field and get in touch. Marcel will share the stage with Joffrey Walonker, Design Manager at the Royal Delft Group. Together they will inspire the audience with an extraordinary story about their close collaboration in creating the unique concept of ‘Augmented Blueware’: Hightech innovation of a centuries-old craftsmanship.

Royal Delft is a brand – founded back in 1653 – with rich brand values and great heritage. An interesting question is how to keep a brand like this relevant over the years? In their long history, they embraced modern technologies for successful innovation. How to create a fusion of today’s high-tech technology and the exquisite centuries-old craftsmanship of hand-painted Delft Blue? Joffrey and Marcel will tell the audience about their exceptional collaboration (also with technology partner Twnkls) to realize unique tableware for Royal Delft, about their successful launch at Salone del Mobile in Milan 2018, about winning a Dutch Design Award gloriously, but also about  their sometimes difficult search for the right marketing-mix for this concept.

Augmented Blueware brings Royal Delftware’s heritage from 1653 into the 21st century. Every hand-painted Royal Delft vase is a unique piece of Delft Blue craftsmanship. It’s a fusion of Royal Delft DNA and the signature of the master painter. Every new piece is different, but always undeniably Royal Delft. For ‘Augmented Blueware’ an innovative, state-of-art process takes off the specific decoration of a unique, hand-painted Delft Blue vase and transfers it to tableware with the same unique design. The owner of an ‘Augmented Blueware’ piece can create very exclusive family tableware or an excellent wedding gift.

people-marcel

Contact Marcel if you’d like to know what we can do for your brand

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17 May 2019

NL Packaging Award 2019 for ‘Mijn Melk’

We’re proud that the jury rewarded our packaging for Mijn Melk (translation for My Milk) with an NL Packaging Award 2019 in the category Food Fresh. At the official awards ceremony on May 16th, the jury announced the winners and runner-ups in 13 different categories. Many thanks to all project team members that contributed.  We enjoyed collaborating with you all on this exciting project.

‘Mijn Melk’ (translated My Milk) is unique in taste and composition, being supplied directly from the farmer to the supermarket without any intermediate steps. Milking robots in the stables recognize the animals and send their milk over to the Lely Orbiter; a mini dairy factory on the farm. Here the milk from cow families Aukje, Kitty, Cootje, Moevken is pasteurized, bottled and labeled separately. The consumer can choose his/her favorite daily fresh milk at the supermarket. ‘Mijn Melk’ brings a radical change in the logistic chain; a delivery of milk directly from a farmer to 500 affiliates of the largest Dutch supermarket Albert Heijn.

In close collaboration with Lely and other experts, our team developed the format, the design, the proposition, the name and branding of this premium product’s packaging that embodies this extraordinary story. The bottle’s iconic design refers to the good old glass milk bottles, definitely a premium quality product in the perception of consumers. The aluminum cap contributes to a truly ‘premium’ feel and craftsmanship. Our designers chose a transparent, recycled PET bottle, which is easy to recycle and causing minimum harm to our environment. Long-term collaborator Danny Klein helped us with the right graphic touch; a floating neck label that proudly mentions the names of the selected cow families, even showing their portraits. A seal closing the bottle’s cap mentions the date of filling and expiration date. There’s even a reference on the label to the site where you can follow the milking of the cows. It brings consumers closer to the farmers, to the origin of a pure, honest and truly fresh dairy product.

Comments of the NL Packaging Awards jury: This submission is immediately reminding of the countryside and grazing cows. The design feels a bit old fashioned, even a bit provincial, though nicely and stylishly. It has a beautiful appearance. The aluminum cap is quite a good choice. In short, it’s a great packaging and the rightful winner.

Robin_website

Get in touch with Robin for an award winning packaging

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16 May 2019

Robin Hoenderdos keynote speaker Packaging Innovation Programme

Our Creative Director Robin Hoenderdos will be a keynote speaker at the 9th Packaging Innovation Programme 2019 (PIP2019) on May 23rd and 24th in Amsterdam. PIP is an executive platform for sustainable, innovative, and inspirational packaging activities. In Amsterdam, European packaging professionals and decision makers gather to learn, meet, and get inspired. Robin’s presentation topic:  Integrated packaging design for a more sustainable future.

In his speech, he will explain why an integrated approach generates better packaging solutions. He enjoys sharing his expertise: Design Thinking and how it can be used to develop better and faster. In our world, where sustainable packaging design can no longer be neglected, Robin will tell the audience what design can do for sustainable packaging. A few cases will color his presentation and take the audience on an inspiring design journey.

Robin_website

Contact Robin for packaging solutions that matter

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25 Mar 2019

Introducing Michiel Uylings

Introducing Michiel

Based on our strategy’s three cornerstones – Integrated Packaging Design, Smart Connected Products and Design Thinking – and, zooming in on our future, we searched for new talent to join our team. We are delighted to introduce Michiel, who was added to our FLEX team lately.

What can you tell us about your background?
After graduating from the Design Academy in Eindhoven, I started working as an independent designer. I worked for numerous consumer-driven brands, advising and developing new product strategies. My product strategies are based on extensive market research and evaluation of consumer needs. These insights help me to focus on new product opportunities and ensure a profound product-market combination. Throughout the design process, I combine a hands-on mentality with an open-minded approach, and continuously evaluate the outcome on both commercial and technical feasibility.

Why did you pick this field as a career?
What’s better than bringing together thoughts, new functional solutions, and beautiful materials and thus bringing ideas to live! After so many years as a designer I still get a kick out of managing the design process and seeing things slowly forming the desired outcome: a beautiful, feasible and functional product with above all added value.

Why did you choose FLEX?
FLEX creates product designs that add value. Next, to optimizing shape and functions, FLEX creates products that tell a story, fully coinciding with one of my main personal drivers for becoming a product designer.

What can we expect from you?
A passionate, proactive, versatile and to point professional, with a creative, out-of-the-box, way of thinking, and a strong focus on the market and its developments. Moreover, I’m a sociable colleague with a strong team spirit!

What’s the primary value you would like to bring our clients?
My goal is to be as a partner to our clients. A partner that embarks on a design journey with them, combined with a hands-on, can-do- mentality, open to dialogue and focused on reaching the desired outcome together.

What’s your focus in life and what do you like to do outside of work?
Enjoying the diversity of life. From being a father with three beautiful kids,  to a dedicated photographer, partner, friend, cook and much more (to come)….

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18 Mar 2019

Let’s meet at NL Packaging Event

 

Meet our team at NL Packaging Event, a brand new event where creation, design, and innovation collide. It combines inspiring speakers, trend-watchers, and innovators in packaging materials alongside packaging designers, translating a brand story into successful packaging. On Tuesday, March 19th and Wednesday 20th the Rijtuigenloods in Amersfoort will be all about what Packaging can do for your brand.

At our stand B.04, we’ll present our smart packaging solutions. Of course, our latest sustainable packaging solution for Mijn Melk can’t be left out. Consumers can buy this pure, fair and personalized dairy product directly at their local Albert Heijn supermarket. Mijn Melk does not come from a large dairy factory but straight from a farmer and even a specific cow family. Consumers buy milk from Aukje, Kitty, Cootje or Moevken with its unique taste and composition. Our Packaging is telling the story of Mijn Melk.

We love to work alongside our clients creating great new concepts for their future. Our integrated approach – combining 3D and 2D packaging design – brings optimum results. The sustainable packaging for Seepje, innovative solution for the Akzo Nobel mini paint rollers, smart packaging for the young entrepreneurs of A-dam Underwear and packaging solution for the making community we developed for Ultimaker are just a few examples.

Register for free and meet our team!

Cynthia_website

Ask Cynthia about this event

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14 Mar 2019

Introducing Phil van den Eerenbeemt

Phil final

Based on our strategy’s three cornerstones – Integrated Packaging Design, Smart Connected Products and Design Thinking – and, zooming in on our future, we searched for new talent to join our team. We are delighted to introduce Phil, who was added to our FLEX team lately.

What can you tell us about your background?
As an industrial design engineer, I have worked in various roles in a large variety of companies. I have an all-round background, and I love discovering unknown territories and face new challenges. My experience includes managing the construction of large scale wind farms for Nuon, designing travel accessories at Suitsupply, engineering new strollers and suitcases at Bugaboo and co-designing/engineering consumer electronics as a freelancer.

Why did you pick this field as a career?
From as early as I can remember I joined my dad on his architect drawing table, making drawings and creations. It became my passion identifying problems/opportunities and transforming them into feasible products. Just making life a little better, easier or just making things make more sense. Something you can touch, experience, preferably not only digital. Whether it’s a tea bag holder or a tree house did not matter. So IDE in Delft was the perfect match for me. During my studies, it became apparent that I was quite good at project management. In my earlier career, I deep dived into project management to master these skills.

Why did you choose FLEX?
Already for quite some years, I was interested in the innovative and widely established product portfolio of Flex. I wanted to be part of it. I was offered the opportunity to work as an engineer, product manager, and designer, focusing on IoT products, packaging and design thinking all at the same time: bullseye. Besides, I had an excellent click with the guys and girls at Flex. Very sociable, friendly, with a positive can-do attitude.

What can we expect from you?
Flex can expect great enthusiasm, projects delivered on time, and innovative solutions

What’s the primary value you would like to bring our clients?
I will deliver a thorough analysis (asking the questions behind the questions), steady design process and involve the clients as much as possible in the shared journey to innovation. As a result, I aim to come with fresh, yet feasible ideas.

What’s your focus in life and what do you like to do outside of work?
I focus on the quality of life, either in work or private. I am very active with sports (triathlons), cooking, meeting up with friends and refurbishing my house. I try to balance this every now and then with some meditation and relaxing in the dunes with my girlfriend. I love to be outside and see as much as possible from this earth.

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08 Mar 2019

Meet us at the Industrial Design Business Fair (IOB)

At already the 19th edition of the Industrial Design Business Fair (IOB) on March 13th and 14th, our team will be present to meet design students and share our passion for creativity.

You’re probably already familiar with our designs. At the fair, you’ll have the opportunity to meet our designers and engineers, who will tell you all about working at our design consultancy. They share their experience on projects we realize, brands we work for, our method of working and how we cooperate in our international design team. You’ll also have a chance to chat with this semester’s interns, telling you all about their internship at our studio.

At IOB we will give you an idea of the Flex atmosphere. For you to find out if you would fit in. Check our site for more information.

The IOB 2019 will be at the IDE faculty of TU Delft. Students looking for an internship, job or just out of curiosity can meet design agencies and other companies. During the two-day fair, you will be able to stroll around the stands of about 30 different companies. Check the IOB site for more information and the address.

 

Marije

Contact Iris or Marije for more information about an internship at our studio

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28 Feb 2019

NL Packaging Award 2019 nomination for ‘Mijn Melk’

The NL Packaging Awards jury nominated our packaging design for Mijn Melk (translation My Milk) for the final round of this young packaging design competition in the category fresh food. The jury will announce the winners at the official award ceremony on May 16th at NBC in Nieuwegein. Many thanks to all project team members that contributed!

‘Mijn Melk’ (translated My Milk) is personalized milk, unique in taste and composition, being supplied directly from the farmer to the supermarket without any intermediate steps. Milking robots in the stables recognize the animals and send their milk over to the Lely Orbiter; a mini dairy factory on the farm. Here the milk from cow families Aukje, Kitty, Cootje, Moevken is pasteurized, bottled and labeled separately. The consumer can choose his/her favorite daily fresh milk at the supermarket. ‘Mijn Melk’ brings a radical change in the logistic chain; a delivery of milk directly from a farmer to 500 affiliates of the largest Dutch supermarket Albert Heijn.

In close collaboration with Lely and other experts, our team developed the format, the design, the proposition, the name and branding of this premium product’s packaging that embodies this extraordinary story. The bottle’s iconic design refers to the good old glass milk bottles, definitely a premium quality product in the perception of consumers. The aluminum cap contributes to a truly ‘premium’ feel and craftsmanship. Our designers chose a transparent, recycled PET bottle, which is easy to recycle and causing minimum harm to our environment. Long-term collaborator Danny Klein helped us with the right graphic touch; a floating neck label that proudly mentions the names of the selected cow families, even showing their portraits. A seal closing the bottle’s cap mentions the date of filling and expiration date. There’s even a reference on the label to the site where you can actually follow the milking of the cows. It brings consumers closer to the farmers, to the origin of a pure, honest and truly fresh dairy product.

It’s the fourth time that this Dutch packaging award competition takes place, awarding packaging solutions in 12 different categories. On May 16th, the jury will announce the winners in each category during the gala awards dinner at NBC in Nieuwegein. Let’s keep our fingers crossed!

Robin_website

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26 Feb 2019

Two finalists Family-owned business Award 2019

On April 10th the jury will announce the winner of the Family-owned business Award 2019. Out of 500 candidates, three finalists were selected. We’re very proud that we closely collaborate with two of them – Lely Industries and Otolift Stairlifts – for already more than 20 years. The foundation ‘Familie Onderneming’ (Family-owned business), established in 2012, aims to highlight the family-owned businesses and their importance to the Dutch economy. We’ll keep our fingers crossed for our clients!

We love working alongside ambitious companies, whether they’re large multinationals, family-owned businesses or start-ups. We intensively collaborate and create significant new concepts for the future.

Ooms Stairlifts is internationally one of the key players for stair lifts, enabling the elderly to live independently much longer. Developing new innovative products for their market is a continuous process for both our teams. Together with the Ooms team, we developed many stairlifts, the latest one the Otolift ONE, a revolutionary and patented chair that travels on a single tube. This design allows the stairlift to be used in narrow and steep staircases. We’re continuously working on innovative, smart solutions for the future.

Lely builds machines and automated systems for dairy farming; innovation ‘from grass to glass.’ We designed many of their machines, on the field and in the barn, like the RP Balers, Tigo Forage wagons, Vector, Meteor, Juno and the Astronaut. Together we developed the Lely design language that exudes the innovative power, reliability, and ambitions of the brand. We’re proud of contributing to their latest introduction the Lely Orbiter, a mini dairy factory at the farmer. Technical innovation, which enables to personalize milk. ‘Mijn Melk’ is biologically produced full-fat milk, unique in taste and composition, being supplied directly from the farmer to the supermarket, without any intermediate steps. Together we developed its iconic packaging.

Robin_website

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