At the Agritechnica 2017, the Kverneland Group launches their new trailed sprayer. We designed the Kverneland iXtrack T3 around the needs of the farmer. The machine combines high tech electronics with a compact design and a dynamic appearance. Our challenge was to align the design with the existing Kverneland sprayers and to ensure a more integrated look of the main body parts. You can check out the new sprayer at world’s number one fair for farming from November 12-18 in Hannover, Germany.

We designed this new piece of farming equipment, in close collaboration with Kverneland’s development department. We focused on the sprayer’s dynamic appearance and perceived quality, perfectly integrating its technical parts and systems in the design. During the design process, we continually thought about a logical modular build-up of all components like different tank sizes, platform, doors, etc. while keeping the user ergonomics all ways in mind. A consistent use of design elements in the sprayer portfolio guarantees a strong brand identity making the recognizable Kverneland machines stand out in the fields.

For seven days the Agritechnica 2017 will present innovations in farming. The iXtrack T3 is presented on the Kverneland Group stand D37 in HALL 5.