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What’s going on

What’s going on

The latest news and products from FLEX.

28 Feb 2019

NL Packaging Award 2019 nomination for ‘Mijn Melk’

The NL Packaging Awards jury nominated our packaging design for Mijn Melk (translation My Milk) for the final round of this young packaging design competition in the category fresh food. The jury will announce the winners at the official award ceremony on May 16th at NBC in Nieuwegein. Many thanks to all project team members that contributed!

‘Mijn Melk’ (translated My Milk) is personalized milk, unique in taste and composition, being supplied directly from the farmer to the supermarket without any intermediate steps. Milking robots in the stables recognize the animals and send their milk over to the Lely Orbiter; a mini dairy factory on the farm. Here the milk from cow families Aukje, Kitty, Cootje, Moevken is pasteurized, bottled and labeled separately. The consumer can choose his/her favorite daily fresh milk at the supermarket. ‘Mijn Melk’ brings a radical change in the logistic chain; a delivery of milk directly from a farmer to 500 affiliates of the largest Dutch supermarket Albert Heijn.

In close collaboration with Lely and other experts, our team developed the format, the design, the proposition, the name and branding of this premium product’s packaging that embodies this extraordinary story. The bottle’s iconic design refers to the good old glass milk bottles, definitely a premium quality product in the perception of consumers. The aluminum cap contributes to a truly ‘premium’ feel and craftsmanship. Our designers chose a transparent, recycled PET bottle, which is easy to recycle and causing minimum harm to our environment. Long-term collaborator Danny Klein helped us with the right graphic touch; a floating neck label that proudly mentions the names of the selected cow families, even showing their portraits. A seal closing the bottle’s cap mentions the date of filling and expiration date. There’s even a reference on the label to the site where you can actually follow the milking of the cows. It brings consumers closer to the farmers, to the origin of a pure, honest and truly fresh dairy product.

It’s the fourth time that this Dutch packaging award competition takes place, awarding packaging solutions in 12 different categories. On May 16th, the jury will announce the winners in each category during the gala awards dinner at NBC in Nieuwegein. Let’s keep our fingers crossed!

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18 Mar 2019

Let’s meet at NL Packaging Event

 

Meet our team at NL Packaging Event, a brand new event where creation, design, and innovation collide. It combines inspiring speakers, trend-watchers, and innovators in packaging materials alongside packaging designers, translating a brand story into successful packaging. On Tuesday, March 19th and Wednesday 20th the Rijtuigenloods in Amersfoort will be all about what Packaging can do for your brand.

At our stand B.04, we’ll present our smart packaging solutions. Of course, our latest sustainable packaging solution for Mijn Melk can’t be left out. Consumers can buy this pure, fair and personalized dairy product directly at their local Albert Heijn supermarket. Mijn Melk does not come from a large dairy factory but straight from a farmer and even a specific cow family. Consumers buy milk from Aukje, Kitty, Cootje or Moevken with its unique taste and composition. Our Packaging is telling the story of Mijn Melk.

We love to work alongside our clients creating great new concepts for their future. Our integrated approach – combining 3D and 2D packaging design – brings optimum results. The sustainable packaging for Seepje, innovative solution for the Akzo Nobel mini paint rollers, smart packaging for the young entrepreneurs of A-dam Underwear and packaging solution for the making community we developed for Ultimaker are just a few examples.

Register for free and meet our team!

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14 Mar 2019

Introducing Phil van den Eerenbeemt

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Based on our strategy’s three cornerstones – Integrated Packaging Design, Smart Connected Products and Design Thinking – and, zooming in on our future, we searched for new talent to join our team. We are delighted to introduce Phil, who was added to our FLEX team lately.

What can you tell us about your background?
As an industrial design engineer, I have worked in various roles in a large variety of companies. I have an all-round background, and I love discovering unknown territories and face new challenges. My experience includes managing the construction of large scale wind farms for Nuon, designing travel accessories at Suitsupply, engineering new strollers and suitcases at Bugaboo and co-designing/engineering consumer electronics as a freelancer.

Why did you pick this field as a career?
From as early as I can remember I joined my dad on his architect drawing table, making drawings and creations. It became my passion identifying problems/opportunities and transforming them into feasible products. Just making life a little better, easier or just making things make more sense. Something you can touch, experience, preferably not only digital. Whether it’s a tea bag holder or a tree house did not matter. So IDE in Delft was the perfect match for me. During my studies, it became apparent that I was quite good at project management. In my earlier career, I deep dived into project management to master these skills.

Why did you choose FLEX?
Already for quite some years, I was interested in the innovative and widely established product portfolio of Flex. I wanted to be part of it. I was offered the opportunity to work as an engineer, product manager, and designer, focusing on IoT products, packaging and design thinking all at the same time: bullseye. Besides, I had an excellent click with the guys and girls at Flex. Very sociable, friendly, with a positive can-do attitude.

What can we expect from you?
Flex can expect great enthusiasm, projects delivered on time, and innovative solutions

What’s the primary value you would like to bring our clients?
I will deliver a thorough analysis (asking the questions behind the questions), steady design process and involve the clients as much as possible in the shared journey to innovation. As a result, I aim to come with fresh, yet feasible ideas.

What’s your focus in life and what do you like to do outside of work?
I focus on the quality of life, either in work or private. I am very active with sports (triathlons), cooking, meeting up with friends and refurbishing my house. I try to balance this every now and then with some meditation and relaxing in the dunes with my girlfriend. I love to be outside and see as much as possible from this earth.

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08 Mar 2019

Meet us at the Industrial Design Business Fair (IOB)

At already the 19th edition of the Industrial Design Business Fair (IOB) on March 13th and 14th, our team will be present to meet design students and share our passion for creativity.

You’re probably already familiar with our designs. At the fair, you’ll have the opportunity to meet our designers and engineers, who will tell you all about working at our design consultancy. They share their experience on projects we realize, brands we work for, our method of working and how we cooperate in our international design team. You’ll also have a chance to chat with this semester’s interns, telling you all about their internship at our studio.

At IOB we will give you an idea of the Flex atmosphere. For you to find out if you would fit in. Check our site for more information.

The IOB 2019 will be at the IDE faculty of TU Delft. Students looking for an internship, job or just out of curiosity can meet design agencies and other companies. During the two-day fair, you will be able to stroll around the stands of about 30 different companies. Check the IOB site for more information and the address.

 

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Contact Iris or Marije for more information about an internship at our studio

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26 Feb 2019

Two finalists Family-owned business Award 2019

On April 10th the jury will announce the winner of the Family-owned business Award 2019. Out of 500 candidates, three finalists were selected. We’re very proud that we closely collaborate with two of them – Lely Industries and Otolift Stairlifts – for already more than 20 years. The foundation ‘Familie Onderneming’ (Family-owned business), established in 2012, aims to highlight the family-owned businesses and their importance to the Dutch economy. We’ll keep our fingers crossed for our clients!

We love working alongside ambitious companies, whether they’re large multinationals, family-owned businesses or start-ups. We intensively collaborate and create significant new concepts for the future.

Ooms Stairlifts is internationally one of the key players for stair lifts, enabling the elderly to live independently much longer. Developing new innovative products for their market is a continuous process for both our teams. Together with the Ooms team, we developed many stairlifts, the latest one the Otolift ONE, a revolutionary and patented chair that travels on a single tube. This design allows the stairlift to be used in narrow and steep staircases. We’re continuously working on innovative, smart solutions for the future.

Lely builds machines and automated systems for dairy farming; innovation ‘from grass to glass.’ We designed many of their machines, on the field and in the barn, like the RP Balers, Tigo Forage wagons, Vector, Meteor, Juno and the Astronaut. Together we developed the Lely design language that exudes the innovative power, reliability, and ambitions of the brand. We’re proud of contributing to their latest introduction the Lely Orbiter, a mini dairy factory at the farmer. Technical innovation, which enables to personalize milk. ‘Mijn Melk’ is biologically produced full-fat milk, unique in taste and composition, being supplied directly from the farmer to the supermarket, without any intermediate steps. Together we developed its iconic packaging.

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08 Feb 2019

Meet our team at Pentawards Live

Meet our team at Pentawards Live, a brand new one-day event where design, brand and technology collide. It combines a brand focused conference with an inspiring exhibition, where leading Dutch design agencies will be present alongside innovators in packaging material and technology. On Wednesday, February 13th the Amsterdam Passenger Terminal will be all about what Packaging can do for your brand.

At our stand D 1.03 at the Food by Design area on the Main Deck we’ll present our smart packaging solutions. Of course, our latest sustainable packaging solutions for Mijn Melk can’t be left out. We’re proud we could contribute to the milk revolution ‘Mijn Melk.’ Consumers can buy this pure, fair and honest dairy product directly at their local Albert Heijn supermarket. Mijn Melk does not come from a large dairy factory but straight from a farmer and even a specific cow family. Consumers buy milk from Aukje, Kitty or Cootje, with its unique taste and composition.

We love to work alongside our clients creating great new concepts for their future. Our integrated approach combining 3D and 2D design brings optimum results. The sustainable packaging for Seepje, innovative solution for the Akzo Nobel mini paint rollers, smart packaging for the young entrepreneurs of A-dam Underwear and packaging solution for the making community we developed for Ultimaker are just a few examples.

Register for free, using our registration code flexdesigninvitation and meet our team .

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21 Dec 2018

Merry Christmas and happy 2019!

2018 was an extraordinary year in many respects.
With our ambitious and enthusiastic team, we collaborated with familiar and new clients on exciting new projects with successful results, contributing to the strategic goals of these clients. Thanks to you 2018 was a great and rewarding year. Again the jury of the most renowned design awards for packaging and industrial design honored our work. We were a keynote speaker at many events and present at different fairs.

We also explored new routes in our rapidly changing world. Our Robin Hoenderdos and Jeroen Verbrugge taught successfully 40 ambitious MBA students about Design Thinking at RSM (Rotterdam School of Management at Erasmus University). More Smart Connected Solutions were developed for different clients.

We said goodbye to our former Creative Director Ronald Lewerissa and we welcomed new young and senior talent, now having a balanced team again, ready to step into the future. Based on our strategy’s three cornerstones – Integrated Packaging Design, Smart Connected Products and Design Thinking – we took the time to zoom in on our future and took a day out of our office designing our future together.

For now, we would like to wish you all a Merry Christmas, enjoy this wonderful time of the year with friends and family, take some time to sit back, relax and re-think and have a bright start of a brand new year. We’re looking forward collaborating with you again, facing new challenges together. We’re ready to connect your dots again in 2019!

 
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01 Dec 2018

LOCOletter tradition with a twist

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On top of your wish-list: LOCOletter, a traditional gift with a twist for St. Nicholas’ Eve that’s Yummy!

December Fifth is St. Nicholas’ Eve in the Netherlands, a time of gift-giving and family gatherings, exchanging presents and treats, and festive songs dedicated to Saint Nicholas. Traditionally we give each other a chocolate letter, a solid chocolate initial made from dark, milk or white chocolate.

Together with our designers, Iris and Marcel, LOCOletter’s Ronald Lewerissa reinvented the traditional letter with a fun twist, a special gift for your family, friends or colleagues. Opening the packaging you’ll find 30 pieces, combining milk and white chocolate. By flipping them, you easily create all the letters of the alphabet. The initial you’re looking for is never out of stock, and even the X and Q are always available. Have a warm, creative St. Nicholas Eve! Get your LOCOletter online or at the JUMBO supermarkets.

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27 Nov 2018

Designing our future together

Last week we took a day out of our office designing our future together. Management, designers, engineers, people of our office support team and prototype-makers all gathered at De Polderij in Maassluis to think about our future. Based on our strategy’s three cornerstones – Integrated Packaging Design, Smart Connected Products and Design Thinking – we took the time to zoom in on our future.

What will our world look like in 2025? What should be our role in it? And, of course how to get there. Everyone participated actively in the brainstorm sessions, we came up with lots of ideas, made plans for the first steps to take in 2019 and designed our future together – a productive day with a great vibe, delicious lunch and a good finish with bites and beers.

We’re excited about our future with a passionate team!

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21 Nov 2018

Our eSOS smart toilet revealed on World Toilet Day 2018

World Toilet Day 2018 on November 19th was all about necessary action to be taken, to ensure a safe toilet for everyone around the globe by 2030. IHE Delft is working closely together with partners around the world to make this happen.  In close collaboration with IHE, we developed the eSOS (emergency Sanitation Operating System), the first truly smart toilet. IHE proudly revealed our latest prototype on World Toilet Day 2018, which will be tested in Nairobi, Kenya within short.

Today 4.5 billion people live without a safe toilet and 892 million people practice open defecation. In disaster areas and refugee camps sanitation is a real problem. We developed the eSOS (emergency Sanitation Operating System), a connected solution for sanitation in emergency response situations under extremely harsh conditions. It provides basic hygiene to those needing it the most and at the same time collects essential data as indicators for all kinds of health issues.

Of course, there is no sewage in these situations, so sanitation depends on the use of latrines. These latrines depend greatly on emptying and cleaning on a very regular basis. Once tanks are full, they must be emptied and cleaned to maintain an acceptable level of hygiene. Our smart toilet monitors the filling level and optimizes the efficiency of cleaning and emptying. It also predicts the amount of energy, fertilizer, and water that can be regained from waste streams.

At the same time the data collected from the waste streams (urine and fecal waste) can be analyzed. We can learn things that relate to a more effective supply of food and drinking water. It may give insights in a potential threat of diarrhea and possibly the need for medical supplies.

The toilets are easily deployable in disaster areas because of their robust and light-weight specifications. They improve the quality of life of those in need in emergency situations and minimize the threat to the public health of these vulnerable people. The second prototype will be on its way to Kenya within short and will be used to get specific feedback for further optimization.

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19 Nov 2018

Jeroen Verbrugge keynote speaker at FUTURE = HUMAN

On Tuesday evening November 20th our Managing Director Jeroen Verbrugge will be a keynote speaker at marketing event FUTURE = HUMAN. This event, organized by MeterOnline, is all about today’s consumer, who is increasingly demanding and expects a personal, human approach. The expert keynote speakers will present inspiring cases, which can help the audience to aim at their consumers with a fresh approach.

Jeroen will present the case of ‘Mijn Melk.’
We’re proud that we could contribute to the milk revolution ‘Mijn Melk,’ which is a great example of personalizing FMCG. It brings consumers closer to our farmers. The product name ‘Mijn Melk’ (Dutch for My Milk) is referring to the cows producing it. Consumers can buy this pure, fair and honest dairy product simply at their local supermarket. ‘Mijn Melk’ does not come from a large dairy factory but directly from a farmer and even a specific cow family. Consumers buy milk from Aukje, Kitty or Cootje – prominently mentioned on the label – with its unique taste and composition. The Lely Orbiter makes it all possible, which is, in fact, an innovative on-farm mini dairy factory.

MeterOnline organizes the event. It’s an association by and for marketeers with the prime target to stimulate the exchange of knowledge by organizing relevant events and meetings. Join the FUTURE = HUMAN on Tuesday evening from 5 pm to 10 pm in Mijdrecht by signing up at the MeterOnline site.


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