End of October we were scouting the Dutch Design Week (DDW) in Eindhoven in two teams on trends, new insights and inspiration to share later with our clients and to integrate into our projects. We enjoyed the vibrant atmosphere at this latest edition, with lots of sustainable solutions for a better future.

Our Managing Director Jeroen Verbrugge’s first and foremost impression was the many outspoken colors and shapes of designs exhibited at this year’s edition. Lots of bright colors in striking products and fabrics.

Our IoT specialist, Christiaan Lammens, was very enthusiastic about new ways to interact with technology: fewer LCD displays and more physical interactions with products, for instance through facial recognition, motion, touch or temperature.

Iris van der Heide, our senior designer, and packaging expert was impressed by the story Ira van Eelen presented at SUPERFAST ‘Transparency’ about Cultured (Clean) Meat as a sustainable solution for our world food problem.  It gave her food for thought

Our visit at DDW brought us lots of inspiration and new insights to integrate into our projects and share with our clients. DDW we’ll meet again next year!