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What’s going on

What’s going on

The latest news and products from FLEX.

21 Aug 2017

Senior Designer Abke speaker at Summerclass BNO

On August 25th students, graduates and young designers are welcome to join the Summerclass All About Packaging #3, organized by BNO (the Association of Dutch Designers). This year’s focus will be sustainability in packaging. One of our Senior Designers and project manager Abke Geels will inspire the young audience with ‘Holy cow, I used to be an English milk bottle,’ sharing the ins and outs of a sustainable packaging we developed for laundry brand Seepje.

Young entrepreneurs Jasper and Marvin, founders of Seepje, asked us to create a sustainable packaging solution for their range of detergents that stands out on the shelf. We came up with the iconic shape of soap, of course, a wink to clean. This typical shape ensures a secure grip for the user and reduces material use compared to regular detergent handles. The shape, pastel colors and the soft touch all refer to softness. As you can read on the bottom of the bottle, they are made out of recycled plastic milk bottles. Generous Minds created the labels that consist of waste products of sugar cane production. Sustainable use of materials! To help users recycle, even more, we choose for labels that are easily detachable, enabling consumers to separate materials. Seepje is collaborating with farmers in Nepal, who take care of harvesting and processing the ingredients in a socially responsible way.

It’s the third-year in a row that BNO is organizing Summerclass All About Packaging. Senior designers and experts hope to inspire the young audience by their best practices in packaging design and information. Enthusiasts will gather at the BNO office in Amsterdam on August 25th, 2017. Learn from the best and book your ticket now.

29 Dec 2017

Introducing Niels Knippenberg

We are very happy to introduce the talented designers and engineers that were added to the FLEX team lately. This is senior engineer Niels Knippenberg.

What can you tell us about your background? After my IPD graduation I had a brief fling in the aeronautic sector, but quickly I went working for Ampelmann. I have been traveling all over the world putting the Ampelmann machines to work on offshore vessels for the last five years, so mainly dealing with operational tasks, client contact, etc. In the past period, I got the itch to go back doing what I love, which is designing and engineering.

Why did you pick this field as a career? Ever since my age was in single digits when I was asked ‘what I wanted to become when I grew up,’ I said “Architect for things!” Later on, I found out that it is called something different, but the idea remained the same. Since I knew this clearly from such a young age I found all career-choice-guidance courses very boring, except for when we could go on internship-for-a-day-trip during high school; I went to Flex! Back then it was still located in the center of Delft.

Why did you choose FLEX? I’ve always found the work of Flex inspiring, and in a right-time-right-place manner, we found each other. I’m really happy and grateful that I found this opportunity.

What can we expect from you? I have a good eye for the details, love elegant and efficient solutions to complex problems, and making other people happy with beautiful stuff in general. Probably most important is having fun with the entire team while doing so.

What do you like to do outside of work? I’m a fan of boardriding sports (snow, wind, wave, kite) and trail running. I love to throw everything in my van and drive to alps or ocean and chase the weather. I rather consume food than prepare it, and single malt Scotch is for celebrating times.

We love to meet talented people to join our team. If you’re interested in a job at FLEX, keep an eye on our job page. You’re always welcome to send us an unsolicited application at

20 Dec 2017

Connecting the Dots in 2018!

04 Dec 2017

Innovative Verstegen spices concept at retailer Albert Heijn

For Verstegen, we recently installed prototypes of a new self-service concept in the fresh produce aisle of two Albert Heijn supermarkets. Consumers can scoop herbs and spices themselves, choosing from 20 surprising mélanges. The lovely scents and beautiful colors create a compelling experience. Recipe cards for each mélange inspire consumers to create delicious meals. We helped Verstegen during the entire process from visualizing the first ideas to the realization of two fully functional wall-mounted units.

Dutch spices and herbs specialist Verstegen intended to launch a self-service concept for fresh produce aisles at retailers. In close collaboration with their team, we designed a modular system that suits different retail environments. Key was creating a unique consumer experience. For an authentic look and feel, we selected ‘woods and blacks.’ The system holds 20 containers with unique mixes of herbs & spices. Consumers’ senses get aroused by viewing 20 different color variations and experiencing the delicious scents when opening the transparent covers, scooping the blend of their choice. The cards with recipes complete their inspiration.

We enjoyed being part of the fast-paced design process. In close collaboration with Verstegen (and Albert Heijn), we developed the two prototypes. We visualized Verstegen’s first ideas, ensured that they were ‘retail proof,’ and designed the modular system. The experts of FLEX/prototyping made the prototypes, and together we installed them in the stores. Lead time: just four months.

Visit the Albert Heijn stores in Maastricht or Delft and try it yourself.


Contact Robin for information about this exciting retail project

24 Nov 2017

User Centered Design for acceptable sanitation all over the world

Our Creative Director Ronald Lewerissa joined the three-day ‘User-Centered Design for WaSH (Water, Sanitation, Hygiene)’ convening at the Bill & Melinda Gates Foundation in Seattle. The participants came from every corner of the globe and had the opportunity to share their experiences and learn from each other’s methodologies.

Inadequate and unhygienic sanitation is a problem in many parts of the world. Many attempts to improve sanitation in areas without sewage fail. Not because of a lack of funding or inferior technology. They fail because the solutions don’t apply in the local context. For instance, open defecation is a problem, and the quality level of service and maintenance of toilets often results in severe hygiene issues. As this is related to human behavior, the workshop’s focus was to find better ways to develop solutions that lead to preferred behavior. We met with NGO’s, funding organizations and of course other designers and solution providers. The subject of the presentations and demonstrations was how to apply User-Centered Design in the development of better sanitation solutions.

Exciting insights came from iDE global. They demonstrated the effectiveness of proper research before actually starting to develop solutions. It offers a basis for real change:

When we told people that we planned to sell latrines, water filters, and handwashing devices to poor customers rather than just give them away, they didn’t believe it would work. But we’ve proven that it does work and that it works better than charity, because when people invest their own money, they’re more likely to embrace the change necessary to improve their lives.

Another example was presented by Joseph Kittingji from Sanergy in Kenia, which shows that preparation for User-Centered Design research is essential. There are the local practical issues like culture, habits, and language that you need to become familiar with. Another problem is the hierarchy between men and women that can make it difficult to have genuine conversations with the female part of the population.  He successfully implemented a new solution and overcame matters dealing with gender-specific needs, the lack of space in urban areas and the cost of maintenance.

Parmita Dalal from allowed us to take a look at the methodology IDEO is using. She talked about how they do their research and how co-creation with various types of stakeholders takes place at IDEO.

Ronald demonstrated our Design Game as a compelling and accessible method to involve various stakeholders (NGO’s, users, local entrepreneurs). We received very positive feedback because it turns out to be a great tool to analyze/research local situations and uncover the specific needs of users. It also involves the stakeholders in the development of ideas for solutions.

Additionally, we talked about the necessity of prototyping in every phase of development and that it should be considered a constant activity throughout the entire process. The eSOS system that we developed with UNESCO IHE is an example how prototypes represent the solution and how they change in the different phases of the development from a scale model to working experiments and more finalized solution. Each prototype can be used to get specific feedback from various user groups.

Focusing on the behavioral change, in many of the sessions a wide variety of ideas and methods were discussed. Inevitably some of the insights from the book Switch from Chip and Dan Heath were discussed, and we tried to apply them to sanitation as ultimately the objective is to make a lasting change in how people behave relating to sanitation.


Contact Ronald  to learn more

20 Nov 2017

Kverneland introduces new trailed sprayer at Agritechnica

At the Agritechnica 2017, the Kverneland Group launches their new trailed sprayer. We designed the Kverneland iXtrack T3 around the needs of the farmer. The machine combines high tech electronics with a compact design and a dynamic appearance. Our challenge was to align the design with the existing Kverneland sprayers and to ensure a more integrated look of the main body parts. You can check out the new sprayer at world’s number one fair for farming from November 12-18 in Hannover, Germany.

We designed this new piece of farming equipment, in close collaboration with Kverneland’s development department. We focused on the sprayer’s dynamic appearance and perceived quality, perfectly integrating its technical parts and systems in the design. During the design process, we continually thought about a logical modular build-up of all components like different tank sizes, platform, doors, etc. while keeping the user ergonomics all ways in mind. A consistent use of design elements in the sprayer portfolio guarantees a strong brand identity making the recognizable Kverneland machines stand out in the fields.

For seven days the Agritechnica 2017 will present innovations in farming. The iXtrack T3 is presented on the Kverneland Group stand D37 in HALL 5.


Need our help in building a strong 3D brand identity for your products? Contact Jeroen


03 Nov 2017

Seepje for bright and shiny dishes

Since 2014 entrepreneurs Melvin and Jasper successfully market their Seepje detergents for cleaning your home and laundry. The basis for these detergents are the peels of the Sapindus Mukorossi fruits from Nepal, which contain a natural kind of soap, that is released when exposed to water. They offer cleaning power and softness, without harmful chemicals. We created the sustainable packaging design, which will also be the shell for Seepje’s new challenge: detergents to clean your dishes. To accomplish this mission, they started a crowdfunding campaign at Oneplanetcrowd. Help them reach their goal and make our world a little better.

The laundry enthusiasts started fair-trade brand Seepje by marketing these Nepalese peels. Beginning of this year, they introduced a range of liquid laundry detergents and cleaners. Nepalese farmers pulverize the peels, which are turned into a liquid extract once they arrive in the Netherlands. The Dutch company adds only a few other ingredients for more cleaning power and a delicious scent. We created a sustainable packaging solution that stands out on the shelf and helped them successfully scale up.

We came up with the iconic shape of soap, of course, a wink to clean. This particular form ensures a secure grip for the user and reduces material use compared to regular detergent handles. The design, pastel colors and the soft touch all refer to softness. As you can read on the bottom of the bottle, they’re made out of recycled plastic milk bottles. For the new detergents in Seepje’s portfolio, we decided to use the same soap shape to build brand equity, with only minimal changes to bottles neck, size and detailing.

Seepje is collaborating with farmers in Nepal, who take care of harvesting and processing these peelings in a socially responsible way. In 2016, Seepje products regenerated an income for 60 Nepalese families. Help Seepje to ‘wash our world cleaner and more beautiful’ by investing in their campaign.


Help Seepje reach their funding goal and make our world a little better.

30 Oct 2017

Structural packaging for Ultimaker’s 3D-print accessories

With their 3D-printers moving more and more to a corporate environment, printer manufacturer Ultimaker needed professional packaging for their filament and spare parts. We created clever packaging that stands out, facilitates easy handling at their warehouse, is mailbox-proof for online sales and offers Ultimaker flexibility in this rapidly developing market.

Next to Ultimaker’s community of 3D-printing enthusiasts, lots of companies use their 3D-printers today. Ultimaker launched their range of filaments on branded spools (also our design), formulated to ensure the highest print quality and encourage repeat orders. They asked us for a smart packaging solution for their filament range and spare parts, like print cores and nozzles. Applied with Oak & Morrow’s brand design, we created a packaging design that helps them get their accessories to their users in the most efficient way.

For the many different printing materials in a wide range of colors, we developed two universal and straightforward foldable carton boxes for two spool sizes. It offers them quite some efficiency in logistics. The plain black-and-white packaging with premium appearance has a cutout with a neutral colored picture of a 3D-print detail, with which the packaging’s inside is fully covered. This brings the obvious advantage that any color of filament fits in. The sticker on the side reveals the inside’s details: a barcode, color, and type of printing material. Through the window at the side, you can see the filament’s color in the blink of an eye. Once the order comes in, handling is easy. New materials and colors will fit in the same packaging, which is essential in this rapidly changing market. For the spare parts, we developed a specific packaging, with specifics printed on the outside of the little box. Users, unpacking their product, are treated to a fresh, and vibrant color explosion on packaging’s inside. The box is mailbox-proof, which is vital to their online sales.

We value a long-term relationship with our clients. Together with these latest designs, we’re proud to say we created the structural packaging design for all of Ultimaker’s products. In close collaboration with their team, we developed packaging for their 3D-printers, all service packs, and accessories.


Contact Abke for our smart packaging solutions

25 Oct 2017

Product and user interface design for lab workers

For Advanced Instruments, we created the ANOXOMAT III. A piece of equipment that generates anaerobic environments for use in clinical, industrial, pharmaceutical and biotechnical laboratories. It was designed to fit the working conditions in the lab perfectly.

The new generation of products is based on more advanced components. These new parts were the starting point for our design work. One of our insights was that in laboratory environments there is often a lack of countertop space. So we explored a variety of component layouts to save space, maintain a simple construction and assure vertical assembly. In laboratories productivity and efficiency are very important. We took a human-centered approach to optimize the position of controls, the legibility of the information on the screen and the convenience of connecting and disconnecting the hoses.

We also re-designed the user interface entirely. Together with all stakeholders, we created personas and use cases. In our research, we learned that 99% of the users only use a limited set of options. Based on this insight we developed several concepts for an improved user experience. We built click-through prototypes and tested them with actual users in their lab. Their feedback was used to optimize usability further. On top of the wireframes, we created a graphical design that aligns with the product design and the brand.

The Anoxomat III sets the standard in the market regarding quality, accuracy, and durability. It was our job to express this in the look & feel of the product. It’s high proportions convey a sense of pride and ensures that it stands out on the countertop of every lab. The precision with which each component has been made and the way they connect to each other are all part of the quality perception. Additionally, the choice of white and light grey colors add to the hygienic look of the lab environment.

We felt it was essential to take the opportunity to improve some crucial details. For instance, the metal connectors that attach the hoses to the device and the jars could use some extra attention. We made the connectors more pleasant to touch and a lot easier to press into the narrow available space of the jar. Lab workers confirmed that these were the type of details that mattered.


Send Ronald an email to learn more about this project

23 Oct 2017

Creative Director Mark Assies speaker at Dutch Design Week

Wednesday, October 25 our Creative Director Mark will be one of the speakers at DRIVE, the annual Design Research & Innovation Festival at the Dutch Design Week (DDW). He will talk about our Ultimaker 2 Go packaging concept as an inspiring example of a personalized product.

‘Human Touch’ is one of the blocks of this year’s festival, moving from global to local. What makes people happy in our globalizing world? Personalized products can be an answer to this question. Our customizable packaging for the Ultimaker 2 Go 3D-printer is an inspiring example of a product that owner can make their own. The maker community is challenged to create a personalized case by clicking on their 3D-printed parts and share their results with other makers online. Mark will tell about the design process and choices being made to create this packaging solution for makers on the go. Get inspired: check the Ultimaker 2 Go case and join in on October 25 at 13:30 at Natlab, Eindhoven.

CLICKNL organizes DRIVE. CLICKNL is a creative industry knowledge and innovation network that aims to increase the impact of design. It is the fourth time that the Design Research & Innovation festival is part of the Dutch Design Week (DDW) in Eindhoven from October 21 – 29, 2017.

Learn all about this inspiring case and sign up for this event

03 Oct 2017

Introducing three talented interns

We enjoy having three new interns at our studio for this semester. It’s again an international mix of talented design students that share our enthusiasm and passion for design. All from a different background, they share that design is not a goal, but a tool to create value for consumers.

For Spanish Angeles, her internship at our design consultancy is part of her final master’s degree year Integrated Product Design at TU Delft. What amazes her about being a designer is that we need to become experts every time we start a new project. She’s curious by nature and feels triggered by people, understanding their needs to create meaningful products. Surrounded by nice and helpful colleagues, she’s convinced that her internship with us will help her to develop as a designer.

21-year-old Pavel is studying Industrial Design Engineering at the Rotterdam University of Applied Sciences. With a fascination for Belgian beers, movies, traveling, and design, he hopes that someday he’ll bring something into this world that will leave a positive mark on it. He is convinced that high quality and reliability is the key to users’ satisfaction. His choice for our consultancy was easy according to Pavel: 25 years of experience in developing great products for multinationals and start-ups.

Andreas is a third-year student Industrial Product Design at HAN University of Applied Sciences. Design for him is about creating new experiences. He gets inspired by everything around him; by people, by nature, by art. From the start of his internship, he has been involved in multiple design projects for different clients. He likes being treated as a young designer rather than an intern, learning a lot every day, inspired by his colleagues.

During their six months internship, they get the chance to work in an inspiring and professional environment and learn about various aspects of the design process. Good luck to you all!


Also interested in an internship? contact Iris or check our job page.


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