On August 25th students, graduates and young designers are welcome to join the Summerclass All About Packaging #3, organized by BNO (the Association of Dutch Designers). This year’s focus will be sustainability in packaging. One of our Senior Designers and project manager Abke Geels will inspire the young audience with ‘Holy cow, I used to be an English milk bottle,’ sharing the ins and outs of a sustainable packaging we developed for laundry brand Seepje.

Young entrepreneurs Jasper and Marvin, founders of Seepje, asked us to create a sustainable packaging solution for their range of detergents that stands out on the shelf. We came up with the iconic shape of soap, of course, a wink to clean. This typical shape ensures a secure grip for the user and reduces material use compared to regular detergent handles. The shape, pastel colors and the soft touch all refer to softness. As you can read on the bottom of the bottle, they are made out of recycled plastic milk bottles. Generous Minds created the labels that consist of waste products of sugar cane production. Sustainable use of materials! To help users recycle, even more, we choose for labels that are easily detachable, enabling consumers to separate materials. Seepje is collaborating with farmers in Nepal, who take care of harvesting and processing the ingredients in a socially responsible way.

It’s the third-year in a row that BNO is organizing Summerclass All About Packaging. Senior designers and experts hope to inspire the young audience by their best practices in packaging design and information. Enthusiasts will gather at the BNO office in Amsterdam on August 25th, 2017. Learn from the best and book your ticket now.