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What’s going on

What’s going on

The latest news and products from FLEX.

20 Apr 2021

FLEX/design reinforced with Maarten Witte as Managing Director

‘Strengthen the position of FLEX/design by joining forces,’ Maarten Witte and Jeroen Verbrugge, founder of FLEX, are looking forward to the next phase of our agency. 

Maarten will reinforce our agency with his vast experience in innovation for leading global brands like Bugaboo, Heineken, and Fokker. Important skills: product development, industrialization, manufacturing, sourcing, and distribution of both consumer and industrial products. His experience in Private Equity, alternative financing of innovation projects, and the introduction of new business models will be of great benefit to FLEX. Jeroen will focus entirely on commercial and creative management as ‘Creative Founder’ within our management board. Together they will safeguard the further growth of our agency. A continuation of our creative heading for our clients while we bolster our strengths, namely successfully marketing innovation.

Maarten: “FLEX/design helped Bugaboo develop and realize truly innovative product and packaging solutions. When the opportunity presented itself to get involved in this wonderful company, I seized it with both hands. To corporations looking for growth through innovation, FLEX and its unique strengths in design can be of terrific value.”

 Jeroen: “It is fantastic to see that the positive experience through Bugaboo led us here. This ensures a solid foundation for a prosperous future for FLEX in a very organic way. It gives the entire team and me a great feeling and a lot of confidence in a marvelous future. We can work full of energy on creative, conceptually strong, technically smart, and sustainable products together with our clients. We can hardly wait!”

Maarten and Jeroen make a strong partnership, starting with a creative ideology – wanting to make something profoundly beautiful – with a broad knowledge of technical detailing and marketing. This joining of forces will ensure a further growth for our company and guarantees it can keep offering the best to all our clients for years to come.

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Please feel free to contact Maarten or Jeroen in case of any questions about this exciting news

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